Content Strategy

Content is king. Not just your book’s content, but the conversations surrounding the topic on social media and beyond. Informative content is an essential part of any author platform. Content on a native or company blog, LinkedIn articles, or in publications gives you the opportunity to reach readers on a more personal level—without trying to sell them something. Amplify Publishing’s team of experienced content strategists will formulate your content plan and advise on best practices. If you need an extra set of hands, we’ll work with our ghostwriters to create, edit, and post content on your behalf, helping you reach potential readers while building your brand.

Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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