New Media and Traditional Press

Finding the right journalists to pitch to your book to is both an art and a science. Although we’ll target both local and national traditional media, new media is just as much a part of the equation in today’s landscape. In defining your media list, we ask the most important questions in book marketing: Who do we know? And how can they help? Our marketing managers will collaborate with you and your team to identify local, trade, and national outlets and blogs, podcasts, and influencers that are a good fit and then craft a pitch that keeps your existing relationships and past media experiences in mind.

Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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