Naren Aryal

As CEO at Amplify Publishing and Mascot Books, Naren Aryal advises authors, thought leaders, and organizations on the opportunities and challenges that exist in the evolving world of publishing. He’s guided the company’s growth from a single title in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from business and political leaders, and Mascot Books publishes hundreds of books across all genres. RealClear Publishing, a joint venture with RealClearPolitics, is redefining the political book marketplace by magnifying the voices of politicians, policymakers, and commentators seeking to influence timely national conversations.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C., area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from the University of Denver. Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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