Bob TinkerBob Tinker
CEO and Entrepreneur

Bob Tinker is the former CEO and Co-Founder of MobileIron, which he led from its initial founding to over $150M in revenue, 12,000 enterprise customers, and IPO in 2014. It was named the #1 fastest growing tech company from 2010-2014 by Deloitte’s Fast 500 Index.

ISBN: 978-1-68401-747-8
Price: $19.95
Publication Date:

Survival to Thrival: Building the Enterprise Startup – Change or Be Changed (Book 2)

If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival series is for you. In the beginning, it is simply Survival—how not to die? With luck and hard work, it becomes about Thrival—how do we win?

Change or Be Changed—the second book in the series—is about you and the people who make the journey from Survival to Thrival. We were inspired by the question: Why is growing a startup so hard on the people?

Everyone in the startup feels it—the CEO, the leaders, the broader team, and even the board. What drove success at one stage now gets in the way. Company change drives role changes which means everyone must then change themselves to adapt…or be changed. Yet, there is frustratingly little institutional knowledge passed down to know what’s next.

The key to success is Unlearning. Unlearning means re-wiring what worked before and has now become second nature. It is uncomfortable. It is stressful. And it fosters feelings of insecurity. Yet, at a very personal level, it catalyzes a powerful growth experience. Being part of a team that is learning and unlearning together is inspiring. Company, team, and personal success depend on it.

The Survival to Thrival series is a mindmeld of a three-time entrepreneur, a long-time venture capitalist, and a dozen enterprise entrepreneurs who share their learnings and unlearnings. Our mission is to help you succeed, anticipate what is next, and most importantly, understand that you are not alone.

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ISBN: 978-1-68401-490-3
Price: $19.95
Publication Date: April 16, 2018

Survival to Thrival: Building the Enterprise Startup – The Company Journey (Book 1)

If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. In the beginning, it is simply about Survival—how not to die? With luck and hard work, it becomes about Thrival—how do we win?

This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product market fit is not enough to unlock growth. There is a missing link that we call Go-To-Market Fit. Then, growth happens, and everything changes. The startup suddenly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.

Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs, which demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to let you know that you are not alone.

Survival to Thrival is the real world of B2B entrepreneurship. Every entrepreneur should read it.”

Neil Patel,
Co-Founder, Crazy Egg; Co-Founder, KissMetrics; King of Online Marketing

“Tinker and Nahm substantively explain B2B entrepreneurship: unlocking growth with Go-To-Market Fit, navigating the change from startup to growing company, and dealing with the inevitable setbacks. Survival to Thrival is practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup.”

Rob Siegel,
Stanford GSB Professor; Partner, XSeed Capital

“There’s no better ‘how-to’ manual for creating your own enterprise startup. Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales.”

Aaref Hilaly,
Partner, Sequoia Capital

Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder.”

Young Sohn,
President & CSO, Samsung Electronics; Chairman of the Board, Harman

“Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere.”

Clara Shih,
CEO & Founder, Hearsay; Board Director, Starbucks

Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth—must read by all!”

Aaron Levie,
CEO & Co-founder, Box

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