Jeff ReynoldsJeff Reynolds
Marketing Consultant

Jeff Reynolds is an entrepreneur and consultant who teaches established companies how to think and act more like start-ups and start-up founders how to grow their start-ups into established companies. He is president of Reynolds+Myers, a consultancy helping legacy organizations such as Boise Cascade, First Interstate Bank, and BASF evolve into modern marketers. His work and words have been featured by Good Morning America, the Wall Street Journal, the New York Times, and the BBC, among others.

ISBN: 978-1-64543-950-9
Price: $28.95
Publication Date: August 2, 2022

The Monster That Ate Marketing: A Leader’s Guide to Reimagining, Reengineering, and Reinvigorating the Modern Marketing Department

Marketing leaders are suffocating under the weight of more choices, more data, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the mindset, principles, and practices that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department. Tame the chaos. Align your team. And do the best work of your career. Not only is it possible, but The Monster That Ate Marketing outlines mental models that need to change and the steps you need to take to make it your reality.

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