Kaiser YangKaiser Yang
CEO and Innovation Expert

cracktheinnovationcode.com

An innovator At the forefront of the digital transformation, Kaiser has held senior leadership roles at both tech startups and large, global organizations. Kaiser served as Senior Vice President for both HelloWorld and PrizeLogic, innovating large-scale digital campaigns for Fortune 100 clients such as Microsoft, Disney, Amazon, Clorox, and Nike. He has held leadership roles at Nortel Communications and United Technologies, and he also cofounded the West End Grill, an award-winning gourmet restaurant, still in operation today.

Throughout it all, the need to creatively solve problems—to find a way, to figure it out, to do it differently—has been the one underlying commonality. Kaiser’s broad-based experience in technology, operations, sales, and marketing has empowered him with the ability to systematically unlock creativity and apply it toward productive, innovative outcomes. Currently, he is the cofounder of Platypus Labs, an innovation enablement firm focused on helping teams and organizations unleash their creative potential and crack the code.

ISBN: 978-1-64543-564-8
Price: $24.95
Publication Date: September 14, 2021

Crack the Code: 8 Surprising Keys to Unlock Innovation

In today’s fast-changing, hyper-competitive environment, developing your ability to creatively solve problems is mission critical. Creativity fuels growth, serves clients, and contributes to mission-based pursuits. Across every industry, organizations have an insatiable appetite to find creative problem-solvers who can crack the code to unlock innovative outcomes and drive measurable results.

The good news is that creative problem-solving is a skill set that can be developed and harnessed. It’s accessible to all of us. In Crack the Code, Kaiser Yang explores the four key mindsets shared by the most successful creative problem-solvers in the world and provides eight proven tactics they use to solve complex problems and seize new opportunities.

Using a careful analysis of the biggest challenges facing the world today and extensive research into the minds making a difference, Crack the Code is a practical guide to help you overcome barriers to innovative thinking and unlock your capacity to creatively solve problems in new and refreshing ways.

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