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The Rapidly Changing Marketplace for Political Books

Bob Woodward, Donald Trump Jr., and RealClearPolitics make headlines in the 2020 Election Book Seasonby Naren Aryal

 

As the November election approaches, we are in the heart of the political book season. And just like the election itself, the battle for readership is unlike anything we’ve witnessed before. There are a … read more


Case Study: How “The Horseshoe Virus” Stoked Anti-Immigration Sentiment

A Political Title Ideally Suited for New RealClear Politics imprintby Naren Aryal

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What is the “Horseshoe Virus”?

The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how … read more


The Art and Science of Subtitles

If titles are hard to write, subtitles can be even harder. They are the meat of the title by telling the reader exactly what your book is about. While titles are short and creative, subtitles are longer and more literal. For example, the Amplify book The Age of Intentread more


Ideas to Bridge the Political Divide

Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America. They have outlined their ideas in new books recently published by , a call to purge our political system of corruption and partisan politics. Simon breaks down … read more


Case Study: Stepping into The Age of Intent

Named one of the Best Business Books 2019 by strategy+business, The Age of Intent guides readers through the challenges of using AI to improve customer experience.

Pioneering the conversation around AI-powered chatbots.Written by co-founder and CEO of expertly discusses how AI-powered virtual agents can help a business to succeed—or fail.

What … read more


Promotion in a Pandemic?

The comparisons to life in the aftermath of September 11 to the current (and ever-evolving) challenges we face with the coronavirus COVID-19 are unavoidable. One of the post-9/11 moments etched in millions of American’s minds is the episode of Saturday Night Live that aired on September 29, 2001.Surrounded by Ground … read more


The Crisis Ready Response to Coronavirus COVID-19

“Yes, over my weekends, because crises don’t sleep.”That direct quote, from a webinar held on Wednesday, March 11, should give you all of the insight you need into the commitment crisis management expert Melissa Agnes has to her work. Melissa is the author of and has been at-the-ready with … read more


The Big Ideas Coming Your Way in 2020

Thought leaders. Influencers. Disrupters.

How we label them doesn’t matter. It’s the ideas that matter. And our Amplify authors have the kind of big ideas that will change minds, shift perspectives, and—at the very least—make us stop and think this year. (Something we can all agree we need more of.)

Contract … read more


Case Study: The Triple Threat of Brainwashed

Headlines scream that football causes CTE, but the headlines don’t tell the whole story. A bold statement for an even bolder book that put Amplify on the map. Let’s dive into a case study on three key elements of book marketing that keep Brainwashed in the media spotlight.

Written by former … read more


Book Sales at Airports

One question I get all the time: “How can I get my book into airport bookstores?” The simple answer? You have to be willing to pay for it.

When you walk by an airport bookstore and see stacks of a single title on front-and-center tables or highly-visible displays, those books are … read more


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