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why you need an Amazon Author Central profile

You’re almost there. Your Amazon listing is officially live and ready to be shared, but the word on the street is that you need to set up an Amazon Author Central page too. Isn’t it enough to just sell your books through Amazon? Not quite.An important rule of bookselling is: … read more


What Makes a Good Interior Design? What to Expect During the Design Process

Once the writing and editing of your book have been completed and a cover concept selected, the next step is solidifying an interior design. Though interior design may seem straightforward, the process is far more intentional than simply placing words onto pages and starting the presses. A strong interior design … read more


Go Big or Go Home! How The Power of Playing Offense Became the Go-To Comprehensive Leadership Playbook

We hear it all the time: “I want this book to be a short read. Something that can be consumed on a plane ride.” And a short read is sometimes the right answer. Sometimes. can also be finished on one plane ride—if a reader were on a flight from … read more


Book Marketing for Thought Leaders: Reviewing 2020 and Looking to the Future in 2021

Let’s say you just spent two years hard at work writing a book. Brainstormed, outlined, wrote, edited, re-wrote, re-edited, and finally had a book you were eager to share with the world. At some point in late 2019 or early 2020, you got your hands on an advance copy…and you … read more


Indexing: Turning a Book into a Timeless Resource

A potential reader searching for a book on particular topics and wanting to know how deeply a book covers them will often look at the index. An index gives the reader a sense of the breadth of topics—all the way down to the specifics—that they’ll benefit from, as well as … read more


Consolidating the Traditional Publishing Industry: What Will This Mean for Authors?

Penguin Random House parent company Bertelsmann announced on November 25 that they will be purchasing Simon & Schuster for $2.175 billion, further consolidating the “Big Five” trade publishers into the “Big Four.” The deal will create what many are already calling a “ noted this merger comes at a moment … read more


More Than Dotting I’s and Crossing T’s: The Levels of Editing

You’ve finally got it: a first draft. The last word has been written, and now you’ve got a couple hundred pages ready to be edited. You’ve completed what many consider the hardest part of writing a book, but there’s still work left to be done. It’s time for editing to … read more


When Hiring a Ghostwriter is the Correct Editorial (and Business) Decision

You’re a thought leader and recognized expert in your field. Your audience enjoys your blogs, your videos, and your social media presence. Your influence is growing. And to keep the momentum going, you’ve decided to add a book to your platform and share your big idea with the world.What’s the … read more


Case Study: Seizing Opportunity with The Opportunity Agenda

A Plan to Grow the Middle Class and Revitalize the Democratic Party

Disrupting the Democratic Party to improve its coreNew York businessman and civic leader Winston Fisher and former Kansas City mayor Sly James wouldn’t seem like they have much in common. They come from different cities, cultures, and professions. But … read more


Case Study: Going Extra Innings at the City of Hope National Medical Center

Former Los Angeles Dodgers general manager Fred Claire’s cancer diagnosis came out of left field, but at the City of Hope, he found the dream team to help him beat it.

A baseball legendThe Los Angeles Dodgers are playing the Tampa Bay Rays in the 2020 World Series. The last time … read more


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