Blog
Case Study: The Roadmap to Becoming Crisis Ready®
(Posted on Tuesday, September 29, 2020)
Organizations that are Crisis Ready® are more than just resilient. They’re invincible.
Building an invincible brand in an uncertain world
Written by crisis management advisor as well as founder and CEO of the Crisis Ready Institute Melissa Agnes, Crisis Ready: Building an Invincible Brand in … read more
The Rapidly Changing Marketplace for Political Books
(Posted on Wednesday, September 16, 2020)
Bob Woodward, Donald Trump Jr., and RealClearPolitics make headlines in the 2020 Election Book Season
by Naren Aryal
As the November election approaches, we are in the heart of the political book season. And just like the election itself, the battle for readership is unlike anything we’ve witnessed before. There are a … read more
Case Study: How The Horseshoe Virus Created Political Change in Arizona
(Posted on Tuesday, September 15, 2020)
A Political Title Ideally Suited for New RealClear Politics imprint
.What is the “Horseshoe Virus”?The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling … read more
The Art and Science of Subtitles
(Posted on Wednesday, August 26, 2020)
If titles are hard to write, subtitles can be even harder. They are the meat of the title by telling the reader exactly what your book is about. While titles are short and creative, subtitles are longer and more literal. For example, the Amplify book As the CEO at … read more
Ideas to Bridge the Political Divide
(Posted on Thursday, May 14, 2020)
Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America. They have outlined their ideas in new books recently published by , a call to purge our political system of corruption and partisan politics. Simon breaks down … read more
Case Study: Stepping into The Age of Intent
(Posted on Friday, May 8, 2020)
Named one of the Best Business Books 2019 by strategy+business, The Age of Intent guides readers through the challenges of using AI to improve customer experience.
Pioneering the conversation around AI-powered chatbots.Written by co-founder and CEO of expertly discusses how AI-powered virtual agents can help a business to succeed—or fail.
What … read more
Promotion in a Pandemic?
(Posted on Friday, March 20, 2020)
The comparisons to life in the aftermath of September 11 to the current (and ever-evolving) challenges we face with the coronavirus COVID-19 are unavoidable. One of the post-9/11 moments etched in millions of American’s minds is the episode of Saturday Night Live that aired on September 29, 2001.Surrounded by Ground … read more
The Crisis Ready Response to Coronavirus COVID-19
(Posted on Friday, March 13, 2020)
“Yes, over my weekends, because crises don’t sleep.”That direct quote, from a webinar held on Wednesday, March 11, should give you all of the insight you need into the commitment crisis management expert Melissa Agnes has to her work. Melissa is the author of and has been at-the-ready with … read more
The Big Ideas Coming Your Way in 2020
(Posted on Friday, January 17, 2020)
Thought leaders. Influencers. Disrupters.
How we label them doesn’t matter. It’s the ideas that matter. And our Amplify authors have the kind of big ideas that will change minds, shift perspectives, and—at the very least—make us stop and think this year. (Something we can all agree we need more of.)
Contract … read more
Case Study: The Triple Threat of Brainwashed
(Posted on Friday, October 11, 2019)
Headlines scream that football causes CTE, but the headlines don’t tell the whole story. A bold statement for an even bolder book that put Amplify on the map. Let’s dive into a case study on three key elements of book marketing that keep Brainwashed in the media spotlight.
Written by former … read more