Blog
The One-Pager: Quick Brainstorming to Begin Writing Your Book
(Posted on Thursday, October 15, 2020)
You’ve got a brilliant book idea. You’re ready to start writing, but sitting down and banging out an outline or first chapter is intimidating—it’s hard to know where to start. A good place to begin is what we call the “one-pager.” A one-pager is a short piece of writing that … read more
Case Study: Uncovering the Secrets to Becoming a Financial Badass
(Posted on Monday, October 12, 2020)
How one successful wealth advisor made it his mission to increase millennials’ financial literacy.
George “G$” Kroustalis thought it was another typical day hosting a 401(k) enrollment seminar. Though a financial advisor for pre-retirement clients, Kroustalis hosts these events to reach young adults just starting their professional lives and to encourage … read more
Moving Forward with a Foreword: How to Get the Ultimate Endorsement
(Posted on Wednesday, September 30, 2020)
P.V. Kannan’s book had all the elements necessary to make an impact. P.V. is a respected technologist and entrepreneur with expertise in artificial intelligence (AI), the cutting-edge technology widely predicted to transform the business world. P.V.’s book had great case studies, great research, and a great design. What else … read more
Case Study: The Roadmap to Becoming Crisis Ready®
(Posted on Tuesday, September 29, 2020)
Organizations that are Crisis Ready® are more than just resilient. They’re invincible.
Building an invincible brand in an uncertain world
Written by crisis management advisor as well as founder and CEO of the Crisis Ready Institute Melissa Agnes, Crisis Ready: Building an Invincible Brand in … read more
The Rapidly Changing Marketplace for Political Books
(Posted on Wednesday, September 16, 2020)
Bob Woodward, Donald Trump Jr., and RealClearPolitics make headlines in the 2020 Election Book Season
by Naren Aryal
As the November election approaches, we are in the heart of the political book season. And just like the election itself, the battle for readership is unlike anything we’ve witnessed before. There are a … read more
Case Study: How The Horseshoe Virus Created Political Change in Arizona
(Posted on Tuesday, September 15, 2020)
A Political Title Ideally Suited for New RealClear Politics imprint
.What is the “Horseshoe Virus”?The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling … read more
The Art and Science of Subtitles
(Posted on Wednesday, August 26, 2020)
If titles are hard to write, subtitles can be even harder. They are the meat of the title by telling the reader exactly what your book is about. While titles are short and creative, subtitles are longer and more literal. For example, the Amplify book As the CEO at … read more
Ideas to Bridge the Political Divide
(Posted on Thursday, May 14, 2020)
Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America. They have outlined their ideas in new books recently published by , a call to purge our political system of corruption and partisan politics. Simon breaks down … read more
Case Study: Stepping into The Age of Intent
(Posted on Friday, May 8, 2020)
Named one of the Best Business Books 2019 by strategy+business, The Age of Intent guides readers through the challenges of using AI to improve customer experience.
Pioneering the conversation around AI-powered chatbots.Written by co-founder and CEO of expertly discusses how AI-powered virtual agents can help a business to succeed—or fail.
What … read more
Promotion in a Pandemic?
(Posted on Friday, March 20, 2020)
The comparisons to life in the aftermath of September 11 to the current (and ever-evolving) challenges we face with the coronavirus COVID-19 are unavoidable. One of the post-9/11 moments etched in millions of American’s minds is the episode of Saturday Night Live that aired on September 29, 2001.Surrounded by Ground … read more