Featured Upcoming: “The Waymakers” by Tara Jaye Frank

The Waymakers
Tara Jaye Frank’s new book,
The Waymakers: Clearing the Path for Workplace Equity with Confidence and Competence, will be published on May 3rd. In recent years, diversity, equity, and inclusion (DEI) initiatives have taken a national spotlight. The Waymakers guides leaders to achieving equity goals by presenting a compelling case for change and providing thoughtful lessons on facilitating best DEI practices. 

Frank is an equity strategist who has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Her work, fueled by a deep belief in the creative power and potential of every one, focuses on building bridges between people, ideas, and opportunity. Before founding her culture and leadership consultancy, Frank spent twenty-one years at Hallmark Cards, where she served in multiple executive roles, including vice president of creative writing and editorial, vice president of business innovation, vice president of multicultural strategy, and corporate culture advisor to the president. 

Today, April 19, Frank will be joining fellow Amplify Author Brian McComak on Hummingbird Hour. This virtual LinkedIn event will begin at 12 pm ET and is open to all. We will be joining and hope to see you there!


 The Waymakers
tackles questions of workplace equity and inclusion, highlighting what really drives it. It also outlines how historically excluded people who have broken through to greater levels of professional belonging and achievement have done so, in part, due to waymakers: leaders who actively chose to remove barriers and pave the way for others. We are honored to have been involved in Frank’s publishing journey and are excited to share a brief introduction to her book before its release.


“You are reading this book today because I have worked with hundreds of well-meaning executives all over the world who have equated niceness with fairness, being welcoming with being inclusive, and who see scant representation—even when concentrated in nonexempt jobs or entry levels—as diversity. While all these things are good things, they are not the same things. 

To believe equity can be achieved by relying on leaders to be kind and to “do the right thing” suggests that inequity exists because some unkind people did some wrong things, which clearly oversimplifies a system designed and propagated to advantage some and disadvantage others. Equity—technically defined as fairness and impartiality—is an uncomplicated idea with a very complicated root. It acknowledges that there have been more barriers for some than for others, heavier burdens, higher standards, and increased risk. 

The idea of Waymaking—the simple yet profound premise that those with power and position have the opportunity and responsibility to make a way for other people—goes beyond fairness. It is a state of heightened awareness, a shared belief, and a commitment to lead. Awareness of the depth and breadth of challenge sweeping over many people and of the many reasons why we have failed to create sustainable change. Belief that every human being has value and potential. And a commitment to be the kind of leader who helps others contribute their value and fulfill their potential. 

Waymaking creates space for those leading and those being led to learn and succeed together by waking up to the fundamental call of leadership. It encourages us to better understand why we are where we are—after decades of equality initiatives—and what we can do to accelerate change toward truly equitable workplaces where every employee has an opportunity to achieve their highest aspirations. 

In full transparency, I am a person of faith, and the idea of making a way is both practical and biblical. In Isaiah 43:2, we read, “When you pass through the rivers, they will not sweep over you. When you walk through the fire, you will not be burned; the flames will not set you ablaze.” This verse suggests a sort of protection—a shielding from harm and an elevation that allows us to rise above and move through challenges without being irreparably damaged by them. Countless professionals in workplaces all over the world need that kind of shielding. They need that kind of support. 

This book is an invitation, more than anything, for you—from whichever seat you occupy—to make a way for someone else. In it, I share everything I’ve learned about why companies are struggling to achieve their equity goals, how those making progress define and measure success and build inclusion competence and confidence, and what you as an individual can do—practically speaking—to create and sustain an equitable workplace. My hope is that you use it to help unlock true equity in your company and then bask in it.

 I’ve been asked why I wrote this book. I wrote it because there are so many reasons why we’ve not made more progress on equity, and we can’t overcome the roadblocks we do see. I wrote it because I’ve had Waymakers, and I’ve needed them. I wrote it because beyond all the theories and strategies and operational elements involved in achieving equity, I know that you—the person holding this book or listening to it—are one of the most powerful drivers of progress. I wrote this book to show you not only why you should make a way but how. Whether you realize it or not, you are the most important difference maker.”


If you want to learn how you or the leaders in your life can become a waymaker, pre-order a copy of The Waymakers today and follow Tara Jaye Frank on Instagram, Facebook, Twitter, LinkedIn, and on her website


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Amplify Publishing Celebrates Women’s History Month

March is Women’s History Month, which means there’s no better time to highlight a few of our current and upcoming female Amplify authors who are positively impacting the world through their work and their books. There’s never a bad time to support these women and their big ideas—but we’d like to take a special moment to celebrate them this month.

Available Now

Val RiesVal Ries
Chief Inspiration Officer: How to Lead the Team Everyone Wants to Be On

Val Ries has spent years turning around struggling teams, uplifting low morale, and making sure that workplace productivity actually works. As the founder of Executive Muse, a company dedicated to leadership development, she has been applauded for her ability to build fast rapport, make substantive change, and get to the root of challenges. From small businesses to Fortune 500 companies, Val has been a highly sought-after leadership trainer, previously holding a variety of upper-level management positions that led to both an MBA and a coaching certification in her field. Val resides in the San Francisco Bay Area, and you can find her trying out a new move on the dance floor or walking her dog with friends and family. While she has been busy inspiring people and businesses, she also wrote a book about her work and teaching others how they can inspire their teams and co-workers.

Her book, Chief Inspiration Officer is a thought-provoking guide filled with stories, strategies, and techniques to achieve your leadership vision. With modern, real-world advice culled from years of experience in the corporate workforce, Val Ries coaches you on how to lead a high-performing team everyone wants to be on.

• •

Shanti BrienShanti Brien
Almost Innocent: From Searching to Saved in America’s Criminal Justice System

Shanti Brien has a bachelor’s degree in Ethnic Studies from UC Berkeley and a JD from Stanford Law School. She is an accomplished criminal defense attorney, with a specialty in appeals and post-conviction proceedings. She is co-founder of Fogbreak Justice, an education and consulting company with the mission to transform the criminal justice system through experiences which reduce bias, promote fairness, build community trust, and create equity. Shanti writes about criminal justice and other social justice issues on Medium @shantibrightbrien. She co-authored June Jordan’s Poetry for the People: A Revolutionary Blueprint (Routledge, 1995); and contributed to The Road to Independence: 101 Women’s Journeys to Starting Their Own Law Firms (American Bar Association, 2011) and Lose the Cape: The Mom’s Guide to Becoming Socially and Politically Engaged (Kat Biggie Press, 2018). She lives in the East Bay with her husband and three kids.

Her book, Almost Innocent, is part memoir, part political commentary and details the stories of nine legal cases and goes behind the headlines to break down the dichotomies our country grapples with—us versus them, good versus bad, guilt versus innocence, Black versus White—and challenges us to explore the humanity in between.

Weaving stories of the obviously guilty to the surprisingly innocent, Almost Innocent is a love letter to the author’s clients. Though their profiles are as individual as their sentences—the teenage gang member whose gun never fired, the victim of the world’s most vindictive HOA, the soft-spoken three-strikes rapist, and the get-away driver—all touched Shanti Brien’s life in surprising ways. They saved her from stupid mistakes, strengthened her football-ravaged marriage, and taught her about humility, redemption, and humanity.

Almost Innocent is an intimate portrait of the criminal justice system, offering suggestions for what it could be: more fair, more humane, and more just.


Coming This Year

Tara Jaye FrankTara Jaye Frank
The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence – Coming May 3, 2022

Tara Jaye Frank is an equity strategist who has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Her work, fueled by a deep belief in the creative power and potential of every one, focuses on building bridges between people, ideas, and opportunity.

Before founding her culture and leadership consultancy, Frank spent twenty-one years at Hallmark Cards, where she served in multiple executive roles, including vice president of creative writing and editorial, vice president of business innovation, vice president of multicultural strategy, and corporate culture advisor to the president.

Frank resides in Dallas, Texas, with her rock star husband, two of their six children, and their three dogs. She is also a proud Spelman alumna, and a member of the Executive Leadership Council, the Network of Executive Women, and Delta Sigma Theta Sorority, Inc.

In her book, The WaymakersFrank outlines how influential leaders can clear the path to workplace equity using case studies, data, and evocative storytelling.

Beyond strategies and systems, what really drives workplace equity and inclusion?

The truth is, all historically excluded professionals who have broken through to greater levels of belonging and achievement have succeeded not by systems change alone, but because leaders with power and position chose to remove barriers, open doors, and guide them toward their goals. The bottom line: someone made a way for them.

• •

Eleanor BlayneyMarjorie FoxEleanor Blayney, MBA, CFP® & Marjorie L. Fox, JD, CFP®
Women Wise: The Essential Guide to Financial and Lifestyle Decisions as We Age – Coming June 7, 2022

Selected in 2015 as a “Woman to Watch” by InvestmentNews, Eleanor Blayney, MBA, CFP®, is nationally recognized as a pioneer for shaping the practice and ethical standards of the financial planning profession. Throughout her career, Eleanor’s particular focus was on the financial planning needs of women, and her 2010 book Women’s Worth: Finding Your Financial Confidence was written to address the money concerns of working women and their families.

Founder and CEO of FJY Financial, LLC, Marjorie L. Fox, JD, CFP®, retired at the end of 2018 after more than thirty years in the financial planning profession. She was named one of the “Twenty Most Influential Women to Watch” by InvestmentNews in 2015 and received NAPFA’s Robert J. Underwood Award for Distinguished Service in 2018.

In Women Wise, highly respected CFP® professionals Eleanor Blayney and Marjorie Fox tackle the biggest retirement obstacles and decisions women may face, including optimizing Social Security benefits, choosing a Medicare plan, and deciding whether to remain in their own homes or move to a senior community. Combining comprehensive and practical financial advice with deeply personal anecdotes about the challenges they both faced during their sixties and seventies, Eleanor and Marjorie emerge in Women Wise not only as experts but as companions traveling the same road as readers.

Informative and relatable, Women Wise is a must-read for any woman looking to embark on the rest of life’s journey with confidence, grace, and wisdom.

• •

Kristen ZimanKristen Ziman
Reimagining Blue: Thoughts on Life, Leadership, and a New Way Forward in Policing – Coming July 12, 2022

Since she was a little girl, Kristen Ziman wanted to be a cop. When Kristen joined the ranks, she knew she had found her tribe, and she devoted herself to becoming an asset to her profession. She rose through the ranks and became the first female lieutenant, commander, and police chief in the history of her department.

Although she is now retired from the force, Kristen is still passionate about policing, and believes the men and women who wear the uniform provide the best examples of selflessness. Her work explores her former profession while chronicling the colorful journey of life and leadership that taught her so many lessons.

Kristen lives in Naples, Florida, where she is following her personal mission to help elevate people and organizations and to thwart the next mass shooting through prevention and preparation.

Reimagining Blue is a passionate and personal look into a misunderstood profession from the vantage point of female police chief Kristen Ziman.

Ziman credits her colorful childhood for the temperament that led her to gravitate towards policing, a profession where chaos is all in a day’s work. She learned life and leadership lessons through the revelation of what not to do.

But nothing could have prepared Kristen for the turmoil that would unfold during her tenure. A pandemic, mass shooting, and civil unrest that threatened the trusting relationship between her department and her community would become her greatest professional challenges.

This deeply moving memoir is a story of resilience and perseverance in policing—and in life. It’s a raw and candid portrayal told by a flawed human about a noble profession suffering an identity crisis. Reimagining Blue is an urgent call to find a way forward, not because the system is broken, but because it can always be better.


Coming Soon

Dana RubinDana Rubin
Speaking While Female: 50 Speeches by Extraordinary American Women – Coming Soon

Dana Rubin is the founder and CEO of Speech Studio and a consultant, speechwriter, speaker, and trainer. A former award-winning journalist, she’s supported individuals at all career stages to become recognized, respected thought leaders and powerful communicators. She’s a popular public speaker on “The History of Women’s Speech” and a recognized expert on the overlooked history of women’s contributions to public oratory.

Her Kickstarter funding campaign for this project recently hit its goal within 24 hours, but she still needs your help to bring women’s speeches to the forefront. Donate now.

Her book, Speaking While Female, started with a question: did you ever wonder why all the greatest speeches in history were given by men? At least that’s what the history books have told us. But is it true?

Rubin decided to find out and spent two years digging into archives, memoirs, out-of-print books and old newspapers, excavating speeches by women — lots of speeches, hundreds and thousands of them. It turns out, the history books are wrong.

Women have been speaking up, loudly and proudly, for centuries, about every issue under the sun. They’ve been sharing their knowledge, stirring up their audiences, and changing the world with their words.

But history has forgotten about, ignored, and overlooked our voices. 

It’s time to change that.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Go Big or Go Home! How The Power of Playing Offense Became the Go-To Comprehensive Leadership Playbook

We hear it all the time: “I want this book to be a short read. Something that can be consumed on a plane ride.” And a short read is sometimes the right answer. Sometimes. Paul Epstein’s new book The Power of Playing Offense: A Leader’s Playbook for Personal and Team Transformation can also be finished on one plane ride—if a reader were on a flight from New York to Hong Kong. And in Paul’s case, a lengthier book was the right answer.

The book’s size was a natural extension of the concepts contained within the read. Unconventional length matched groundbreaking content as The Power of Playing Offense broke the mold in more ways than one.

Four hundred pages with charts, graphs, and visuals turned out to be crucial to the success of this particular book. For Paul to elaborate on his leadership wisdom gained from his nearly fifteen years of working for multiple NFL and NBA teams, a global sports agency, and the NFL league office, we found that a design-intensive interior was necessary. Though a graphic-heavy interior does equate to a lighter and airier read, it can lengthen the page count. Sometimes that trade-off isn’t worth it, and sometimes it is—it all depends on the content and context.

CEO of Zoom Eric Yuan provided the foreword, commenting that out of all leadership books out there, “[The Power of Playing Offense] easily rises to the top.” Paul’s authority on leadership and firsthand experience provided valuable tools for leaders to use, and we helped him speak to those people. As our work together moved from the editorial to the design phase, one thing quickly became clear: this wasn’t going to be a quick read. This wasn’t a CliffsNotes on leadership, but the go-to reference guide, encyclopedia, playbook, and manual. And we embraced that fact in every aspect of the project.


Our goals?
-Lean into the substance of Paul’s book
-Design an interior that takes Paul’s ideas from the page to the leadership playing field
-Embrace the book’s unconventional length and graphic-heavy through the marketing plan

Editorial: After Paul had submitted his manuscript to us and we collaborated with him on the editing, his manuscript was around 50,000 words, which we estimated to be a tidy 200 pages. All standard. But as soon as we entered design, we realized that was going to change.

Design: Design is a key element to keeping the reader engaged from cover to cover. Visuals help by pulling out key points and depicting them. In Paul’s case, that meant things like a football field-style diagram illustrating the Five Pillars of Playing Offense or a photo of the San Francisco 49ers’ home field. The visuals—crucial to illustrating many of Paul’s points—meant increasing the two hundred pages to four hundred. Though counterintuitive, this ultimately made his book lighter and easier to read.

Marketing: In our communications about the book, we don’t shy away from the fact that this is a lengthy title with phrases like “chock-full” and “more than 50 activities, tools, and strategies.” We want potential readers to know this is a one-stop shop for practical leadership guidance.


More about the book: playing offense instead of defense
Paul Epstein’s time in the business of professional sports allowed him to see first-hand the qualities of great leaders and not-so-great leaders. He experienced the proactive skills that created a flourishing culture and performance. He also saw the struggles of reactive leadership where the team leader is just trying to keep everyone’s head above water. The Power of Playing Offense is the result of his breadth of experience and maps out a guide to promoting your team’s success through offensive leadership.

So, what exactly is offensive leadership? It’s when a leader is in control of their team and the situation at hand. At the same time, they’re focused on seizing opportunities and meeting long-term goals. A broad scope of vision and a focus on achievement are hallmarks of the offensive leader. Defensive leaders are narrow-sighted in comparison, focusing on near-term challenges. They lack a focus on purpose and inspiration, and that lack of focus carries through in their management. So how do you avoid playing defense and set yourself up to play offense? Paul lays out a plan that, through individual and collective action, sets you up as the quarterback of your organization.


The Power of Playing Offense: A Leader’s Playbook for Personal and Team Transformation will be released on March 30, 2021.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: The Roadmap to Becoming Crisis Ready®

Organizations that are Crisis Ready® are more than just resilient. They’re invincible.

Building an invincible brand in an uncertain world

Written by crisis management advisor as well as founder and CEO of the Crisis Ready Institute Melissa Agnes, Crisis Ready: Building an Invincible Brand in an Uncertain World provides organizations such as businesses, police, military, and universities the tools they need to build resilient brands. Being Crisis Ready® means if an organization is faced with a crisis, they come out of it stronger and even better than before.

What does this mean?

Modern-day organizations face a slew of potential risks: security breaches, economic hardship, PR disasters, and, most recently, global pandemics. In Crisis Ready, Agnes provides organizations with the roadmap for embedding a culture whereby every member of the team becomes adept at getting ahead of risk—be it a customer complaint straight through to a full-scale catastrophic crisis—in a way that transforms the risk into a brand-strengthening opportunity.

Crisis readiness is not the same as crisis management. Crisis management is what happens once the risk has materialized. The more Crisis Ready® an organization is, the less crisis management they are likely to have to do. When you’re Crisis Ready®, your organization can withstand hardships and unexpected emergencies because a Crisis Ready® brand is proactive, confident, and strategic.

Our goals?

  • Hand the mic to Agnes as a Crisis Ready® thought leader
  • Support her expertise with a powerful design
  • Create a quality, evergreen book that will help businesses for years to come

As a strategic advisor and keynote speaker, Agnes has worked with NATO, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, universities, and many others. In other words, she is an expert in crisis management across a diverse range of industries and is fully equipped to share her knowledge.

Agnes took the lead on her manuscript, and we utilized a writing coach to keep her on a timeline in coordination with the production calendar. She wrote, and we reviewed and edited. After 6 months, the manuscript was done.

The result? She created a compelling manuscript that provides readers with real-world examples of where organizations do well and where they fall short. This includes learning the tools to interact with stakeholders appropriately and having a measured plan of action to be Crisis Ready®.

Next, we needed a strong interior design to supplement Agnes’ expertise and streamline her findings. It was important to Agnes that the book be a multi-sensory experience. Our design team filled out the interior of the book with eye-catching 2-color graphs, diagrams, and most impressively, a gatefold insert that opens out to reveal a large chart with her teachings. It was a thoughtful journey to finding the perfect cover, fluctuating between thousands of ideas and outlines to create a meaningful, subtle approach. A simple yet powerful cover design tied it all together, conveying a sense of calmness and readiness in an uncertain world.

Two years later

Commended as “intelligent, intuitive, and unabashedly gutsy,” named by Forbes as a top ten business book in 2018, and named by Book Authority as a top three crisis management book of all time, Crisis Ready is the go-to book on the topic of crisis preparedness and crisis management, and has helped solidify Agnes as a leading expert in the field.

While Agnes is profitable with online and brick-and-mortar retail, she finds enormous success with bulk buys from corporations and businesses, who are looking to evolve their culture and become Crisis Ready® from the ground up. One of her greatest successes was with J.P. Morgan Chase & Co. After supporting Chase’s small and medium-sized business clients through the COVID-19 pandemic, Chase bought 2,000 copies of the Crisis Ready® ebook to give away to their clients. We coordinated the logistics, and the deal was done.

Agnes frequently uses her book as a teaching and speaking tool on her podcast, vlog, and contributes articles to Forbes magazine. Crisis Ready is also part of the curriculum at Harvard University and dozens of other higher education schools globally. The book has gained Agnes professional speaking gigs and brought in more clients interested in retaining her Crisis Ready® expertise.

Now, amidst the COVID-19 pandemic, Agnes’ ideas have become even more relevant and necessary. This new era has forced organizations everywhere to reevaluate how to communicate with clients effectively and collaborate with staff virtually. Ultimately, organizations need a strategic plan to come out alive on the other side. Agnes’ expertise is in high demand because there is no better time to be invincible.

Now that Agnes has solidified herself as a leading authority on crisis readiness, she has launched her latest initiative, the Crisis Ready Institute, a public benefit corporation with a powerful mission. By incorporating a culture of readiness in organizations and teaching them how to turn risk into opportunities for growth and connection, the Institute is on a mission to create a crisis resilient world.

The second edition of Crisis Ready is in the works and is scheduled to be released in 2021.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: How The Horseshoe Virus Created Political Change in Arizona

A Political Title Ideally Suited for New RealClear Politics imprint


Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.


What is the “Horseshoe Virus”?
The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling rose to prominence in modern politics, and prescribes ways to bring America back from the brink of extremism.


Our goals?
-Set up for success by partnering with RealClearPolitics and Gotham Ghostwriters and publish under the newly-established RealClear Publishing imprint
-Make waves in the press with Worsley’s activism on immigration policy
-Pick a strategic publication date to capitalize on the 2020 election cycle and move quickly to launch title

RealClear Publishing is an imprint of Amplify Publishing, RealClearPolitics, and Gotham Ghostwriters. RealClear Publishing was established with the goal of diversifying the conversation around politics. While traditional publishers only publish books by the political elite, RealClear Publishing works to bring out voices from educated thought leaders and respected individuals. RealClear Publishing authors retain full ownership of their copyright, receive 80% of the profits from sales, and have access to over 17 years of publishing expertise through the Amplify team.

When we started working on The Horseshoe Virus with Bob Worsley, we knew the collaborative style of RealClear Publishing was a perfect fit. Three heads are better than one, so we combined RealClearPolitics’ brand equity as a trusted platform for political news and commentary (and the massive audience they offer), Gotham Ghostwriters’ expert editorial and writing services, and our know-how when it comes to production, distribution, and marketing. The Horseshoe Virus is the product of partnership in action.


Going viral and the media interest that followed
While RealClear Publishing was working behind the scenes to get this book out there, Bob Worsley was getting attention for his well-timed op-ed in AZ Central titled, “A Response to the ‘Latter-day Saints for Trump’s Rally in Mesa, Arizona” in which he called for a return to the values of “truth, respect, honor, competency, freedom, and concern for our fellow man.” He argued that “President Trump is the antithesis of so much the Latter-day Saints community believes.” The letter has gained media attention in the Los Angeles Times, Deseret News, KJZZ, AZ Family, and the Daily Mail.

With Worsley leading the Arizona Republican movement to pull away from Trump, we knew the timing of The Horseshoe Virus had to be just right. With Worsley so prominent, it only made sense that his call to return from far-right extremism would debut on the market in October, right before the November general election.

The strategy paid off. In the election, Arizona went for the Democratic candidate Joe Biden despite being a Republican Party stronghold and a predicted Donald Trump win. Bob Worsley credits that flip in part to the efforts of many good members of the LDS Church and grassroots interest groups like Stand Up Republic, saying they were “a united effort to pull away from Trumpism, anti-immigration feelings, and return to decent, centrist American values.” Worsley’s voice was part of the call for Arizonans to vote for Biden not Trump, and The Horseshoe Virus achieves what a good book should: influence change.





As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics. 


Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

 


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Promotion in a Pandemic?

The comparisons to life in the aftermath of September 11 to the current (and ever-evolving) challenges we face with the coronavirus COVID-19 are unavoidable. One of the post-9/11 moments etched in millions of American’s minds is the episode of Saturday Night Live that aired on September 29, 2001.

Surrounded by Ground Zero first responders, then-Mayor Rudy Guiliani opened the show, with Paul Simon performing “The Boxer.” At the end of this unprecedented cold open, show-runner Lorne Michaels asked Guiliani a simple question: “Can we be funny?” 

Guiliani’s reply: “Why start now?”

In times of extreme uncertainty, it’s only natural to ask yourself if now is the right time to resume, especially when it comes to book promotion. The key is authenticity. Does your expertise lend itself to the situation at hand? Could it provide solutions? Or a path to much-needed distraction? 

Last week, we gave an inside look into how Melissa Agnes, crisis management expert and author of Crisis Readyturned on a dime to put her expertise to work. Our other Amplify authors are on the same path, leveraging their thought leadership and further rooting their platform and positioning.

BigSpeak Speakers Bureau compiled a list of top webinar and keynote speakers featuring Invisible Solutions author Stephen Shapiro. “Provocative innovation evangelist Stephen Shapiro knows all about creating high-performing teams that can think outside the box and tackle challenges that seem impossible. For organizations that fear falling behind in rapidly shifting situations, Stephen is an obvious choice. He’s available for pre-recorded keynotes, live keynotes and webinars.” As small businesses to global corporations shift to remote work, Stephen’s approach was made for this. 

NBA Life Optimization Coach David Nurse, who’s debut book Pivot & Go will be out this summer, has worked with over 100 NBA players with personal and professional development on and off the court. Recognizing the sudden halt in all sports, from the pro’s on down, David’s offering one-on-one Skype/FaceTime coaching sessions for high school and youth sports coaches.

And not only was P.V. Kannan, author of The Age of Intent, featured in an MIT Sloan Management Review webinar on the future of artificial intelligence, his presentation is now available on demand for free, allowing users access to the content anytime. A working parent now juggling remote work and childcare, for example, has the flexibility to engage with P.V.’s expertise on their time, increasing eyeballs and, likely, book sales.

Our answer? Start now.

Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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