Amplify Publishing Celebrates Women’s History Month

March is Women’s History Month, which means there’s no better time to highlight a few of our current and upcoming female Amplify authors who are positively impacting the world through their work and their books. There’s never a bad time to support these women and their big ideas—but we’d like to take a special moment to celebrate them this month.

Available Now

Val RiesVal Ries
Chief Inspiration Officer: How to Lead the Team Everyone Wants to Be On

Val Ries has spent years turning around struggling teams, uplifting low morale, and making sure that workplace productivity actually works. As the founder of Executive Muse, a company dedicated to leadership development, she has been applauded for her ability to build fast rapport, make substantive change, and get to the root of challenges. From small businesses to Fortune 500 companies, Val has been a highly sought-after leadership trainer, previously holding a variety of upper-level management positions that led to both an MBA and a coaching certification in her field. Val resides in the San Francisco Bay Area, and you can find her trying out a new move on the dance floor or walking her dog with friends and family. While she has been busy inspiring people and businesses, she also wrote a book about her work and teaching others how they can inspire their teams and co-workers.

Her book, Chief Inspiration Officer is a thought-provoking guide filled with stories, strategies, and techniques to achieve your leadership vision. With modern, real-world advice culled from years of experience in the corporate workforce, Val Ries coaches you on how to lead a high-performing team everyone wants to be on.

• •

Shanti BrienShanti Brien
Almost Innocent: From Searching to Saved in America’s Criminal Justice System

Shanti Brien has a bachelor’s degree in Ethnic Studies from UC Berkeley and a JD from Stanford Law School. She is an accomplished criminal defense attorney, with a specialty in appeals and post-conviction proceedings. She is co-founder of Fogbreak Justice, an education and consulting company with the mission to transform the criminal justice system through experiences which reduce bias, promote fairness, build community trust, and create equity. Shanti writes about criminal justice and other social justice issues on Medium @shantibrightbrien. She co-authored June Jordan’s Poetry for the People: A Revolutionary Blueprint (Routledge, 1995); and contributed to The Road to Independence: 101 Women’s Journeys to Starting Their Own Law Firms (American Bar Association, 2011) and Lose the Cape: The Mom’s Guide to Becoming Socially and Politically Engaged (Kat Biggie Press, 2018). She lives in the East Bay with her husband and three kids.

Her book, Almost Innocent, is part memoir, part political commentary and details the stories of nine legal cases and goes behind the headlines to break down the dichotomies our country grapples with—us versus them, good versus bad, guilt versus innocence, Black versus White—and challenges us to explore the humanity in between.

Weaving stories of the obviously guilty to the surprisingly innocent, Almost Innocent is a love letter to the author’s clients. Though their profiles are as individual as their sentences—the teenage gang member whose gun never fired, the victim of the world’s most vindictive HOA, the soft-spoken three-strikes rapist, and the get-away driver—all touched Shanti Brien’s life in surprising ways. They saved her from stupid mistakes, strengthened her football-ravaged marriage, and taught her about humility, redemption, and humanity.

Almost Innocent is an intimate portrait of the criminal justice system, offering suggestions for what it could be: more fair, more humane, and more just.


Coming This Year

Tara Jaye FrankTara Jaye Frank
The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence – Coming May 3, 2022

Tara Jaye Frank is an equity strategist who has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Her work, fueled by a deep belief in the creative power and potential of every one, focuses on building bridges between people, ideas, and opportunity.

Before founding her culture and leadership consultancy, Frank spent twenty-one years at Hallmark Cards, where she served in multiple executive roles, including vice president of creative writing and editorial, vice president of business innovation, vice president of multicultural strategy, and corporate culture advisor to the president.

Frank resides in Dallas, Texas, with her rock star husband, two of their six children, and their three dogs. She is also a proud Spelman alumna, and a member of the Executive Leadership Council, the Network of Executive Women, and Delta Sigma Theta Sorority, Inc.

In her book, The WaymakersFrank outlines how influential leaders can clear the path to workplace equity using case studies, data, and evocative storytelling.

Beyond strategies and systems, what really drives workplace equity and inclusion?

The truth is, all historically excluded professionals who have broken through to greater levels of belonging and achievement have succeeded not by systems change alone, but because leaders with power and position chose to remove barriers, open doors, and guide them toward their goals. The bottom line: someone made a way for them.

• •

Eleanor BlayneyMarjorie FoxEleanor Blayney, MBA, CFP® & Marjorie L. Fox, JD, CFP®
Women Wise: The Essential Guide to Financial and Lifestyle Decisions as We Age – Coming June 7, 2022

Selected in 2015 as a “Woman to Watch” by InvestmentNews, Eleanor Blayney, MBA, CFP®, is nationally recognized as a pioneer for shaping the practice and ethical standards of the financial planning profession. Throughout her career, Eleanor’s particular focus was on the financial planning needs of women, and her 2010 book Women’s Worth: Finding Your Financial Confidence was written to address the money concerns of working women and their families.

Founder and CEO of FJY Financial, LLC, Marjorie L. Fox, JD, CFP®, retired at the end of 2018 after more than thirty years in the financial planning profession. She was named one of the “Twenty Most Influential Women to Watch” by InvestmentNews in 2015 and received NAPFA’s Robert J. Underwood Award for Distinguished Service in 2018.

In Women Wise, highly respected CFP® professionals Eleanor Blayney and Marjorie Fox tackle the biggest retirement obstacles and decisions women may face, including optimizing Social Security benefits, choosing a Medicare plan, and deciding whether to remain in their own homes or move to a senior community. Combining comprehensive and practical financial advice with deeply personal anecdotes about the challenges they both faced during their sixties and seventies, Eleanor and Marjorie emerge in Women Wise not only as experts but as companions traveling the same road as readers.

Informative and relatable, Women Wise is a must-read for any woman looking to embark on the rest of life’s journey with confidence, grace, and wisdom.

• •

Kristen ZimanKristen Ziman
Reimagining Blue: Thoughts on Life, Leadership, and a New Way Forward in Policing – Coming July 12, 2022

Since she was a little girl, Kristen Ziman wanted to be a cop. When Kristen joined the ranks, she knew she had found her tribe, and she devoted herself to becoming an asset to her profession. She rose through the ranks and became the first female lieutenant, commander, and police chief in the history of her department.

Although she is now retired from the force, Kristen is still passionate about policing, and believes the men and women who wear the uniform provide the best examples of selflessness. Her work explores her former profession while chronicling the colorful journey of life and leadership that taught her so many lessons.

Kristen lives in Naples, Florida, where she is following her personal mission to help elevate people and organizations and to thwart the next mass shooting through prevention and preparation.

Reimagining Blue is a passionate and personal look into a misunderstood profession from the vantage point of female police chief Kristen Ziman.

Ziman credits her colorful childhood for the temperament that led her to gravitate towards policing, a profession where chaos is all in a day’s work. She learned life and leadership lessons through the revelation of what not to do.

But nothing could have prepared Kristen for the turmoil that would unfold during her tenure. A pandemic, mass shooting, and civil unrest that threatened the trusting relationship between her department and her community would become her greatest professional challenges.

This deeply moving memoir is a story of resilience and perseverance in policing—and in life. It’s a raw and candid portrayal told by a flawed human about a noble profession suffering an identity crisis. Reimagining Blue is an urgent call to find a way forward, not because the system is broken, but because it can always be better.


Coming Soon

Dana RubinDana Rubin
Speaking While Female: 50 Speeches by Extraordinary American Women – Coming Soon

Dana Rubin is the founder and CEO of Speech Studio and a consultant, speechwriter, speaker, and trainer. A former award-winning journalist, she’s supported individuals at all career stages to become recognized, respected thought leaders and powerful communicators. She’s a popular public speaker on “The History of Women’s Speech” and a recognized expert on the overlooked history of women’s contributions to public oratory.

Her Kickstarter funding campaign for this project recently hit its goal within 24 hours, but she still needs your help to bring women’s speeches to the forefront. Donate now.

Her book, Speaking While Female, started with a question: did you ever wonder why all the greatest speeches in history were given by men? At least that’s what the history books have told us. But is it true?

Rubin decided to find out and spent two years digging into archives, memoirs, out-of-print books and old newspapers, excavating speeches by women — lots of speeches, hundreds and thousands of them. It turns out, the history books are wrong.

Women have been speaking up, loudly and proudly, for centuries, about every issue under the sun. They’ve been sharing their knowledge, stirring up their audiences, and changing the world with their words.

But history has forgotten about, ignored, and overlooked our voices. 

It’s time to change that.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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why you need an Amazon Author Central profile

You’re almost there. Your Amazon listing is officially live and ready to be shared, but the word on the street is that you need to set up an Amazon Author Central page too. Isn’t it enough to just sell your books through Amazon? Not quite.

An important rule of bookselling is: if there’s ever an opportunity to connect with your readers, take it. Amazon Author Central is one of those opportunities. 

Author Central is a free and user-friendly online profile that will enhance your author brand and allow you to track sales. It can also be your answer to selling more books. Let’s go over why every author should take the time to create an Amazon Author Central profile.


When should I create an account?

As soon as your Amazon listing is up! You’ll want to optimize your listing and add a profile before sharing your pre-order link with the world. This way, you’ll have a professional-looking page for your first consumers (and this will also help with your Amazon SEO).


Why should I create an account?

There are six elements of an Amazon Author Central profile that can lead you to becoming a bestseller: biography, photos and videos, blog feeds, events, books, and URL. With all of these optimized on your profile, an Amazon Author Central page can… 

Increase your Amazon and Google search rankings. The more active you are on your Author Central page, the higher you will appear in search results with keyword searches. This leads to organic sales and increased traffic to your various pages.

Track your sales performance by country.  The profile will give you sales data through BookScan, a data provider for the book publishing industry, which doesn’t track all sales (only print book sales from bookstores and Amazon sales) but does provide insight on sales trends. 

The sales tracking also includes a ranking, showing how well your book is doing compared to other books on Amazon. With constant access to your sales numbers by country, you’ll be able to observe what sales and marketing techniques are working and what aren’t. 

Make changes to your listing on your own. Amazon gives you more control over any changes you want to make to your listing, such as changing the book description. This immediate and direct control will save you the 48 to 72 hours it typically takes for Amazon to make changes to any listing on their end. 

Increase traffic to all of your book listings, including your websites and social media channels. Since your author page will display all of your books for sale at Amazon, a reader will be able to easily check out your other work. If they liked one of your books, they’re only a few clicks away from browsing the other titles you’ve written. This is an easy way to generate sales. They’ll also have access to your social media platforms and website. Even more, they can follow your Author Central page to receive alerts when you publish a new book. 

Easily monitor book reviews and consumer discussions. Instead of having to constantly refresh your book listings in hopes of reading a new review, you’ll have access to all of your reviews in one place. 

Build your credibility by giving readers a more personal glimpse of who you are. Readers want to know you and feel connected to you. By having photos, videos, a biography, and updates on your life through social media, they’ll continue to support your work. A detailed Author Central profile shows that you’re a professional, one who cares about their readers and has a compelling and trustworthy platform. It’s always a good sign when an author has a strong online presence. The more you can add to your profile, the more readers will feel that they have a personal relationship with you. The goal is to create a powerful first impression that leaves readers life-long fans.

The increased visibility, credibility, and readership of an Amazon Author Central profile is worth any time you spend optimizing your account. This is an easy marketing resource that you don’t want to miss out on. 


Create your profile now.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Book Marketing for Thought Leaders: Reviewing 2020 and Looking to the Future in 2021

Let’s say you just spent two years hard at work writing a book. Brainstormed, outlined, wrote, edited, re-wrote, re-edited, and finally had a book you were eager to share with the world. At some point in late 2019 or early 2020, you got your hands on an advance copy…and you were beyond excited for your publication date, which was set for March 2020. This book was to be the key to further establishing yourself as an expert in your industry. In addition to earning royalties on book sales, you were excited to have your book be a critical element of your overall platform and content game plan, opening doors for new opportunities such as speaking and consulting arrangements. Everything’s going great until, exactly one week after your launch, the world stops in its tracks because of a global pandemic. Of all the things book launch-related to worry about, contingencies for a global pandemic were likely not on anyone’s radar.


Let’s recap what happened in 2020:
As it became clear the pandemic wasn’t going to reach a speedy resolution, books started trickling out in the summer and the latter half of 2020. Many meticulously scheduled marketing plans were thrown out the window.

-Live events were canceled. This included speaking gigs, conferences, book talks, launch parties, author readings, and book signings.

-Webinars and virtual events became more crucial than ever for author-reader connection, and many occurred in late spring.

-Content accompanying book launches also became more important than ever. Authors competed with the rest of the digital world for attention and needed to deliver unparalleled value.

-Brick-and-mortar bookstores saw already-declining sales for business and thought leadership titles nosedive. Amazon, on a continuous upward trajectory, became even more important. Amazon keywords campaigns increased in importance.


Case study: Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems (March 3, 2020)
Stephen Shapiro, author of Invisible Solutions, is a highly sought-after professional speaker on the topic of business innovation. When the pandemic hit right as his new book hit the market, he pivoted to digital promotion. This meant virtual speaking engagements and releasing more video content. He created a videobook by adapting information from Invisible Solutions into a YouTube format. He also started a podcast, the Invisible Solutions Podcast. Was it ideal? Nope, but he didn’t let a pandemic stop him in his tracks.

“I was already shifting to virtual events and platforms before the COVID-19 pandemic hit,” Shapiro said. “I accelerated my business plan to more than just replicate the live experience, but to improve it while remote.”


Now, let’s look ahead to 2021:
Nobody knows for sure what 2021 will hold for book marketing, though we anticipate live book launches to slowly start returning toward the end of the year. Though there are too many variables to say with certainty, we do anticipate a stronger emphasis on virtual promotion is here to stay.


What does a good 2021 marketing strategy look like?
A good 2021 strategy should incorporate the same qualities any book marketing campaign does: flexibility, creative thinking, and problem-solving. Be sure to add more virtual elements to your marketing plan. Online events that allow you to talk about the book and make connections should be your focus.

Authors with a 2020 or 2021 release shouldn’t stop their efforts after a few months, either. As the average lifespan of a book is one to two years, marketing should continue post-pandemic. Milestones like cover reveals and release date announcements can continue on social media, and award submissions are active as usual. The more you promote your book beyond its first six months, the more likely it is to reach its target audience.


Launching a book in 2020 seemed an impossible mountain to climb, but authors managed to adapt and carry on. 2021 will likely require authors to meet additional unseen challenges. A return to in-person marketing is hopefully on the horizon, but for now, virtual promotion is key to a book’s success.




As the CEO at
Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics.

Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: Seizing Opportunity with The Opportunity Agenda

A Plan to Grow the Middle Class and Revitalize the Democratic Party



Disrupting the Democratic Party to improve its core
New York businessman and civic leader Winston Fisher and former Kansas City mayor Sly James wouldn’t seem like they have much in common. They come from different cities, cultures, and professions. But they do have one thing in common: their desire to save the Democratic Party from itself. Together, in The Opportunity Agenda: A Bold Democratic Plan to Grow the Middle Class, they outline a way forward for the party that focuses on what really matters: appealing to the American people.

What does this mean?
Winston Fisher and Sly James are both faithful Democrats but believe the party can do more to achieve long-term success. They think that rather than rehashing the same common platforms—Medicare for All, higher minimum wage, a Green New Deal—the party needs to target voters by focusing on mainstay policies that will appeal to a wide swath of Americans for years to come. If the policy makes sense with the words “for you” tacked onto it, then that policy is likely to interest most Americans beyond a single election cycle. Voters want to see a platform tailored for them rather than one created on the rebound from a lost election.

Our goals?
1. Edit The Opportunity Agenda after Fisher and James write it
2. Update the book during production to be up-to-date with the COVID-19 pandemic
3. Capitalize on the biggest talking points of the 2020 election cycle


Winston Fisher wanted to help improve the Democratic Party, so he set up a meeting with Sly James to discuss ideas. They soon realized they shared a lot of the same ideals and agreed the Democratic Party is due for a change because of its repeated failures. So, they co-authored a manuscript intended to solve those problems and provide a roadmap for Democrats moving forward. They took their time developing the manuscript, brainstorming various policy points and the best possible solutions for the American people. After about a year of development and writing, they had a final manuscript that achieved those goals.

When COVID-19 swept the United States, the need for Fisher and James’s policies was clearer than ever. Portable benefits, for example, became sorely needed as people lost their traditional nine-to-five jobs. Despite the fact that The Opportunity Agenda was already at the printer, we updated it to ensure the book remained topical upon its release.

Both authors are active in their Democratic scenes, which was useful as we neared the book’s release date. Sly James covered Kansas City, Missouri, while Winston Fisher was in charge of New York City. And in addition to leveraging their personal networks, James and Fisher partnered with Global Strategy Group, a public affairs and communications firm that specializes in the intersection of business and politics. Javelin, a DC-based media and public relations company known for marketing political titles, also got involved to assist with media and publicity. Between Fisher, James, GSG, Javelin, and Amplify, it was a coordinated effort to make waves in the press in advance of the 2020 presidential election.

The effort bore fruit. Sly James and Winston Fisher co-authored an op-ed for Newsweek entitled “A Warning to Our Fellow Democrats: A Campaign Focused on Trump Won’t Win.” In it, they acknowledge the unity of the Democratic Party against President Trump and his reelection bid but insist on the need for a “major campaign pivot” to ensure lasting wins. Sly James also made appearances on national television. On Fox News, he discussed the George Floyd protests as a situation needing strong leadership, and on MSNBC, he appeared to discuss how the Democratic Party can become the party of opportunity. He wrote an op-ed in The Kansas City Star, advocating paid family leave as an economic boon and an issue the Democrats should champion beyond the 2020 election. Kirkus Reviews, a trusted voice in book reviews, also hailed Fisher and James’s ideas as “ambitious and cogent.”

It takes more than relying on the failures of others to make a political party successful and transcend just one election cycle. Winston Fisher and Sly James dug deeper and created a plan to renew the Democratic Party and bolster middle-class Americans for years to come.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: Going Extra Innings at the City of Hope National Medical Center

Former Los Angeles Dodgers general manager Fred Claire’s cancer diagnosis came out of left field, but at the City of Hope, he found the dream team to help him beat it.



A baseball legend
The Los Angeles Dodgers are playing the Tampa Bay Rays in the 2020 World Series. The last time the Dodgers won the Fall Classic was back in 1988, with an overachieving team assembled by former sportswriter-turned-baseball-executive Fred Claire.


Fred Claire
Fred Claire continued his tenure with the Dodgers until 1997, when he stepped away from the game he loved and started a glorious retirement filled with friends, family, staying active, and playing a lot of golf. But in January 2015, Claire received bad news: the supposedly harmless spot on his lip was instead squamous cell carcinoma, a potentially deadly form of skin cancer.

That’s when Claire entrusted his care, treatment, and life to the doctors and nurses at the City of Hope National Medical Center in Duarte, California. After some highs and lows, Claire is now in recovery and attributes his good health to the amazing team at City of Hope and the support of his friends and family.


Telling a story of hope in the fight against cancer
Claire was so moved by the care and treatment he received that he wanted to let the world know about the groundbreaking work happening at City of Hope. It occurred to him a book would be a great way to talk about his cancer journey to inspire others and give CoH a platform to talk about its approach. CoH was on board; it would provide support for the project and make the doctors and nurses who helped Claire available for interviews.

Claire approached our parent company, Mascot Books, about his idea and we were on board. It was an inspiring story with a worthy cause. And to help kick things off, we connected Claire with Tim Madigan, a respected author and journalist who has written for the Washington Post, Chicago Tribune, Politico, Reader’s Digest, and, for thirty years, the Fort Worth Star-Telegram. Together, we took two trips to the City of Hope to see for ourselves the exceptional care and innovation happening beyond its doors.


Our goals?
1. Partner with Claire, City of Hope, and Tim Madigan to produce Extra Innings: Fred Claire’s Journey to City of Hope and Finding a World Championship Team
2. Highlight the innovative treatment occurring at City of Hope
3. Raise awareness for City of Hope through both baseball- and cancer-related media hits

Madigan got to work writing the book and telling Fred Claire’s and City of Hope’s unique stories and how they came together. From its origins as a treatment center for homeless tuberculosis victims in the 1910s, CoH has become not only a leader in diabetes treatment and bone marrow and stem cell transplantation but also a leader in cancer research and treatment. Madigan captured CoH’s humanity, its combination of science and compassion, and its excellent health care professionals. One reviewer on Amazon stated, “Tim Madigan has woven [baseball and CoH] together in a masterful story that will make your soul happy.”

Extra Innings gave City of Hope the opportunity to spread the knowledge of its research and treatments far and wide. Its innovations in chemotherapy, radiation, experimental surgery, and immunotherapy all put it on par with its peers, like the Mayo Clinic. By partnering with Claire on Extra Innings, CoH advances its name and saves more lives.

People remember Fred Claire well. In the Daily Bulletin, Fred Claire’s story ran in two articles, the first titled “Writing sports in Pomona led Fred Claire to Dodgers (and World Series)” which retold his journey to becoming Dodgers general manager. In the second, “Readers haven’t forgotten Fred Claire, the Pomona sportswriter who became a Dodgers exec,” newspaper readers share their memories of Claire during the 1980s. Claire also appeared on the podcast SABRcast with Rob Neyer in May 2020 to talk about his baseball career and journey to City of Hope. Also, a review of Extra Innings is currently in the works with the magazine Baseball America.

Extra Innings drew attention because of its cancer subject matter, as well. Not only did City of Hope write an article about Claire and the book on its website (“Fred Claire: Former Dodgers GM Chronicles Cancer Journey In New Book”), but he was also interviewed by Ed Hart on From the Hart, a podcast that tells inspiring stories. Claire has an upcoming appearance on Thrive Podcast, a podcast about fighting cancer and moving forward with life, as well.


Keep on swinging
Fred Claire has had his ups and downs, but his recovery is going very well. And with the Los Angeles Dodgers contending to win the World Series again, he’s spending his free time rooting for them to repeat that victory for the first time since his team did.

All proceeds from Extra Innings go to the City of Hope National Medical Center.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: Uncovering the Secrets to Becoming a Financial Badass

How one successful wealth advisor made it his mission to increase millennials’ financial literacy.

 
George “G$” Kroustalis thought it was another typical day hosting a 401(k) enrollment seminar. Though a financial advisor for pre-retirement clients, Kroustalis hosts these events to reach young adults just starting their professional lives and to encourage them to begin saving money. That day, October 10, a former attendee came up to Kroustalis and told him that, though he was initially doubtful, he had followed Kroustalis’s advice over the past twelve years and built his wealth beyond his wildest expectations. That moment turned Kroustalis’s passion for spreading financial literacy into a crusade, which drove him to write Secrets to Becoming a Financial Badass.


An essential book young people need to read
Secrets to Becoming a Financial Badass was hailed as the “personal finance book that every millennial should read” by the host of MSNBC’s Your Business, JJ Ramberg, because of its sound financial advice and fresh writing style. Using his “Save, Spend, and Invest” model, Kroustalis uses his experience as a pre-retirement financial advisor to teach young people how to balance their budgets and become financially successful in the future. He keeps it simple with just the basics of what young adults need to know now so they make smart decisions with their money later. It’s Kroustalis’s personal mission to increase financial literacy in young adults, and this book is tailored for them with jokes and pop culture examples to keep it relatable.


Our goals?
1. Match Kroustalis’s vision to make the book relatable to young people by using their language and making references only they understand
2. Launch the book with a bang on national media channels
3. Supplement national efforts with local events to excite Kroustalis’s personal network


Kroustalis knew what kind of book he wanted to write. It needed to be informative yet humorous, to keep young people engaged in the financial content. The tone had to be light and invoke current pop culture references like Call of Duty, Instagram, and Lana Del Rey to explain complex financial strategies. All in all, it took a year to write the book. Kroustalis was involved every step of the way—from writing to fact-checking to the black-and-white interior illustrations—in order to ensure the book was true to his vision.

Once the book’s interior was set, the cover designed, and the book printed, Kroustalis took Secrets to Becoming a Financial Badass to the New York Stock Exchange for its debut. He appeared on Cheddar, the business news network, to answer pressing financial questions millennials face and describe how the book tackles these difficult decisions.

Kroustalis also appeared on SiriusXM’s “The Power Hour” with Godfrey the Comedian, a show that covers politics, pop culture, and social issues. He discussed the power of compound interest with the famous “Would you rather have a million dollars or a penny doubled every day for a month?” example, a question that highlights the importance of saving money early in life.

Kroustalis also launched the book at J. Sam’s, a restaurant in Charlotte, North Carolina, a launch so successful it was standing room only.


A charitable element

Secrets to Becoming a Financial Badass is one part of Kroustalis’s mission to spread financial literacy. Inspired by the date his former seminar attendee thanked him for his advice, Kroustalis created Project 10.10, a 501(c)3 nonprofit committed to educating young people on basic personal finance at the community level.


Young people have time on their side financially. Kroustalis’s experience as a financial advisor working with pre-retirement clients means he knows the importance of a 401(k), and he wants young people to know it, too. In Secrets to Becoming a Financial Badass, he takes three short chapters to teach millennials how to keep their budget sheet balanced and he succeeds at—above all—being entertaining.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Moving Forward with a Foreword: How to Get the Ultimate Endorsement

P.V. Kannan’s book The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience had all the elements necessary to make an impact. P.V. is a respected technologist and entrepreneur with expertise in artificial intelligence (AI), the cutting-edge technology widely predicted to transform the business world. P.V.’s book had great case studies, great research, and a great design. What else could the book possibly need to take it over the top? A killer foreword. A valuable foreword can enhance an author’s credibility and a book’s marketability.

That’s when the brainstorming started. P.V. curated a wish list of names: CEOs, technologists, bestselling authors, and Thomas L. Friedman, the influential columnist from the New York Times. Friedman is a three-time Pulitzer Prize winner and internationally renowned for his reporting on the Middle East, foreign affairs, globalization, and the environment. P.V. crossed paths with Friedman in 2004 while Friedman was shooting a documentary on outsourcing for the New York Times and Discovery and has been featured in his books The World Is Flat and That Used to Be Us.


The ask:

P.V. waited until his book had a final cover design and was nearly finished with researching and editing. Then he gave Friedman a copy of the manuscript and asked whether he would consider contributing a foreword if he was impressed.

Friedman has all the qualities of a great foreword writer. He has 1) name recognition, 2) a well-respected and established platform, and 3) a willingness to promote the book. Not only did Friedman deliver an engaging foreword that provided a thorough overview of the current boom in AI technology and P.V.’s expertise on the subject matter, but he also wrote a column about The Age of Intent’s subject matter, “A.I. Still Needs H.I. (Human Intelligence) for Now,” using his own and NYT’s channels to get word out about the book. The book also received attention in other outlets. For example, P.V. Kannan and his coauthor, Josh Bernoff, later wrote two articles on AI for the Massachusetts Institute of Technology’s Sloan Management Review titled “The Future of Customer Service Is AI-Human Collaboration” and “Four Challenges to Overcome for AI-Driven Customer Experience.”


How do I get a foreword?

There are two types of people you can solicit for forewords: people you know, and people you don’t.

People you know are the easiest people to ask for a foreword. They are already in your network, and you have the relationship to reach out and ask for their contribution. They may not even ask to see the manuscript or table of contents.

The network of people you know may not be direct contacts. You can tap into the connections of your publisher, book publicist, or ghostwriter to see who they could introduce you to. Here at Amplify, Andrew Yang, the champion of universal basic income, provided a testimonial for Our Future: The Basic Income Plan for Peace, Justice, Liberty, Democracy, and Personal Dignity by Steven Shafarman. The CEO of Zoom, Eric Yuan, is writing a foreword for Paul Epstein’s forthcoming The Power of Playing Defense. And as a result of introducing them, Amplify author Tracy Maylett provided a foreword for another Amplify title in the works, The Virtual Events Playbook by Lee Deaner, Nick Zerby, and Stanley Saint-Louis.

People you don’t know are more difficult to secure, but not impossible. Usually, these people have expertise in the subject matter in your book and would garner attention. Research their contact information early, but plan to reach out later in the process if you don’t know them. In order to make a good impression, you will need to provide the potential foreword writer with the book’s cover image and two sample chapters at minimum. If possible, it’s best to send the manuscript in full along with a list of other notable people affiliated with the book, whether they are providing a testimonial for the back cover or are quoted in the text itself. Foreword contributors often welcome a draft or editorial ideas in advance, too, but only offer a draft if they are too busy to write it themselves.

The less connection you have, the more finalized you want the book to be so you have great material to share. And be prepared to wait for their response. When you don’t have an immediate connection to the person, it’ll take follow-up and patience to get them on board, but they can be worth the wait.

Start your search for people you don’t know by creating a wish list of people you would like to write the foreword. It’s good to aim high, but keep it reasonable. Do you know how many times authors have asked to secure Oprah, Ellen, or Elon Musk?

One question people often ask is if they should pay their foreword writer. The answer? No. Never. The writer is already getting something out of it: increased visibility.


Does my book need a foreword?

Authors ask us if they should have a foreword for their book all the time, and the answer is: it depends. Not every book requires one. Authors who are thought leaders, entrepreneurs, or subject matter experts benefit most from forewords. From the right source, the foreword will bolster the book’s credibility and can help with promotion and sales.

So, who is that right person? Think back to Thomas L. Friedman and The Age of Intent. The ideal foreword writer will have:

-Name recognition or be respected in their field
-A marketing platform greater than yours
-A willingness to use their platform to benefit your book

It’s rare to have all three of these checked like Friedman. If the potential foreword writer has one or two of these qualities, it’s probably still a good idea to move forward.

A well-written foreword should provide you with:

-An introduction to you and your book
-An anecdote or an application of what your book discusses
-A testimonial as to why readers should read your book
-Credibility in your subject area by association with the writer

To get a valuable foreword like The Age of Intent did, work your network of personal and professional relationships to find the right person who adds value to your book. Partnering with an advantageous foreword writer spreads your book far and wide and connects you with your target audience better. A foreword is one piece of the puzzle in launching your book’s success.




As the CEO at
Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics.

Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

 


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: The Roadmap to Becoming Crisis Ready®

Organizations that are Crisis Ready® are more than just resilient. They’re invincible.

Building an invincible brand in an uncertain world

Written by crisis management advisor as well as founder and CEO of the Crisis Ready Institute Melissa Agnes, Crisis Ready: Building an Invincible Brand in an Uncertain World provides organizations such as businesses, police, military, and universities the tools they need to build resilient brands. Being Crisis Ready® means if an organization is faced with a crisis, they come out of it stronger and even better than before.

What does this mean?

Modern-day organizations face a slew of potential risks: security breaches, economic hardship, PR disasters, and, most recently, global pandemics. In Crisis Ready, Agnes provides organizations with the roadmap for embedding a culture whereby every member of the team becomes adept at getting ahead of risk—be it a customer complaint straight through to a full-scale catastrophic crisis—in a way that transforms the risk into a brand-strengthening opportunity.

Crisis readiness is not the same as crisis management. Crisis management is what happens once the risk has materialized. The more Crisis Ready® an organization is, the less crisis management they are likely to have to do. When you’re Crisis Ready®, your organization can withstand hardships and unexpected emergencies because a Crisis Ready® brand is proactive, confident, and strategic.

Our goals?

  • Hand the mic to Agnes as a Crisis Ready® thought leader
  • Support her expertise with a powerful design
  • Create a quality, evergreen book that will help businesses for years to come

As a strategic advisor and keynote speaker, Agnes has worked with NATO, ministries of foreign affairs and defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, universities, and many others. In other words, she is an expert in crisis management across a diverse range of industries and is fully equipped to share her knowledge.

Agnes took the lead on her manuscript, and we utilized a writing coach to keep her on a timeline in coordination with the production calendar. She wrote, and we reviewed and edited. After 6 months, the manuscript was done.

The result? She created a compelling manuscript that provides readers with real-world examples of where organizations do well and where they fall short. This includes learning the tools to interact with stakeholders appropriately and having a measured plan of action to be Crisis Ready®.

Next, we needed a strong interior design to supplement Agnes’ expertise and streamline her findings. It was important to Agnes that the book be a multi-sensory experience. Our design team filled out the interior of the book with eye-catching 2-color graphs, diagrams, and most impressively, a gatefold insert that opens out to reveal a large chart with her teachings. It was a thoughtful journey to finding the perfect cover, fluctuating between thousands of ideas and outlines to create a meaningful, subtle approach. A simple yet powerful cover design tied it all together, conveying a sense of calmness and readiness in an uncertain world.

Two years later

Commended as “intelligent, intuitive, and unabashedly gutsy,” named by Forbes as a top ten business book in 2018, and named by Book Authority as a top three crisis management book of all time, Crisis Ready is the go-to book on the topic of crisis preparedness and crisis management, and has helped solidify Agnes as a leading expert in the field.

While Agnes is profitable with online and brick-and-mortar retail, she finds enormous success with bulk buys from corporations and businesses, who are looking to evolve their culture and become Crisis Ready® from the ground up. One of her greatest successes was with J.P. Morgan Chase & Co. After supporting Chase’s small and medium-sized business clients through the COVID-19 pandemic, Chase bought 2,000 copies of the Crisis Ready® ebook to give away to their clients. We coordinated the logistics, and the deal was done.

Agnes frequently uses her book as a teaching and speaking tool on her podcast, vlog, and contributes articles to Forbes magazine. Crisis Ready is also part of the curriculum at Harvard University and dozens of other higher education schools globally. The book has gained Agnes professional speaking gigs and brought in more clients interested in retaining her Crisis Ready® expertise.

Now, amidst the COVID-19 pandemic, Agnes’ ideas have become even more relevant and necessary. This new era has forced organizations everywhere to reevaluate how to communicate with clients effectively and collaborate with staff virtually. Ultimately, organizations need a strategic plan to come out alive on the other side. Agnes’ expertise is in high demand because there is no better time to be invincible.

Now that Agnes has solidified herself as a leading authority on crisis readiness, she has launched her latest initiative, the Crisis Ready Institute, a public benefit corporation with a powerful mission. By incorporating a culture of readiness in organizations and teaching them how to turn risk into opportunities for growth and connection, the Institute is on a mission to create a crisis resilient world.

The second edition of Crisis Ready is in the works and is scheduled to be released in 2021.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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The Rapidly Changing Marketplace for Political Books

Bob Woodward, Donald Trump Jr., and RealClearPolitics make headlines in the 2020 Election Book Season

by Naren Aryal

As the November election approaches, we are in the heart of the political book season. And just like the election itself, the battle for readership is unlike anything we’ve witnessed before. There are a slew of titles from the large publishing houses that cycle in and out of the news, with the most recent entry being Rage by Bob Woodward.

Here’s what’s new and notable in the political book arena:

From the “Big Five” traditional publishing houses:
Rage by Bob Woodward revealed that President Donald Trump concealed the threat of the coronavirus from the American people, Live Free or Die by Sean Hannity argued against leftwing radicalism, and The Room Where It Happened by John Bolton accused Trump of colluding with Chinese officials to secure re-election. Each of them managed to secure media attention surrounding their publication date in an attempt to claim readers’ attention.

A recent self-published title:
Donald Trump Jr.’s new book Liberal Privilege: Joe Biden and The Democrats’ Defense of The Indefensible is markedly different from its contemporaries. Trump Jr. self-published Liberal Privilege on Tuesday, September 1 and, at the time of writing, was ranked #12 on Amazon and #30 in the Kindle Store. It claimed the #1 spot in the following Politics and Government categories: “Ideologies & Doctrines,” “Political Conservatism & Liberalism,” and “Nationalism.”

From the latest entrant into publishing, hybrid publishing:
RealClear Publishing, a new imprint of Amplify Publishing in partnership with RealClearPolitics and Gotham Ghostwriters, also has several political titles in the mix. Its hybrid model allows for a variety of authors to join the national political conversation while retaining creative control and an advantageous royalties split. Contract to Unite America: Ten Reforms to Reclaim Our Republic by Neal Simon prescribes ways to bring America back from the frenzy of political partisanship. From longtime advocate of basic income, Steve Shafarman, comes Our Future: The Basic Income Plan for Peace, Justice, Liberty, Democracy, and Personal Dignity, a book that discusses a potential plan for Universal Basic Income (UBI), a prominent policy that has taken center stage in the 2020 election. Andrew Yang, former Democratic presidential candidate and proponent of UBI, writes the foreword. And Bob Worsley, former Arizona state senator, in The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America traces the origins of anti-immigration sentiment in the United States and urges for a return from extremism.

The Rise of Alternative Publishing

After hitting a home run with his first book, why would Trump Jr., or other respected authors, choose a non-traditional pathway to publishing this time around? Some reasons include:

  • Speed to market. With the November presidential election looming, the time is ripe for political books. Trump Jr. turned his book around from draft to printed book in a matter of months, whereas traditional publishing usually takes at least a year.
  • Creative control. Self-publishing means Trump Jr. can produce his book the way he wants it, without editorial or design interference. He’s beholden only to himself, and that means he can write anything (including typos on his book cover) and has total creative liberty.
  • Potentially greater financial upside. Trump Jr. reportedly turned down the advance Hachette offered for Liberal Privilege. However, if he’s able to leverage his audience, he’ll do just fine with this second book and will receive a much high royalty percentage than he would have otherwise.

Access to readers is key for self-publishing and hybrid publishing success and has long been the biggest obstacle to self-publishing in the past. Author platforms don’t get bigger than Trump Jr.’s 5.5 million Twitter followers (not to mention his father’s 85.7 million). Trump Jr. has access to his readers and the counter-establishment mindset to reach them. RealClear Publishing’s platform taps into RealClearPolitics’s political news audience to make waves with its titles.

Of course, the appeal of traditional publishing has been high editorial quality, access to bookstores, and robust marketing support. But ever since Amazon came onto the scene in the early 2000s and rocked the publishing world, no longer is the only legitimate way to get an author’s book read by going traditional (and dealing with literary agents, acquisition editors, and bookstore buyers). Now anyone can upload a PDF to their CreateSpace and Kindle Direct Publishing services and create a sellable book.

The rules are different now, and Trump Jr. is just the latest in a long string of authors finding publishing success by pursuing alternative routes.

Here are a few others:

But it’s important to draw a clear distinction between Trump Jr.’s approach to self-publishing versus the average self-published author. Trump Jr. likely retained experts to help him throughout the editorial, design, and printing steps of the publishing process, essentially opting into the hybrid publishing model. These are some critical book production tasks many self-published authors either neglect or don’t have the resources to do well.

The hybrid publishing model offers high editorial quality, premium book packaging, and widespread marketing and distribution, while keeping the advantages offered by self-publishing, such as copyright ownership. RealClear Publishing follows the hybrid model to give authors the combination of creative control and publishing industry knowledge. Typically, the hybrid model works best with authors who (1) are authorities in their field but want the advice of book experts, (2) ready to leverage their own emerging or established platforms for success, and (3) ready to be part of a collaborative experience.

To break away from the pack, authors used to have to chase traditional publishers for a book deal. Now, with alternate respected publishing pathways, there are new ways to remain prominent in the 2020 election discussion.


As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics.

Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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Case Study: How The Horseshoe Virus Created Political Change in Arizona

A Political Title Ideally Suited for New RealClear Politics imprint


Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.


What is the “Horseshoe Virus”?
The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling rose to prominence in modern politics, and prescribes ways to bring America back from the brink of extremism.


Our goals?
-Set up for success by partnering with RealClearPolitics and Gotham Ghostwriters and publish under the newly-established RealClear Publishing imprint
-Make waves in the press with Worsley’s activism on immigration policy
-Pick a strategic publication date to capitalize on the 2020 election cycle and move quickly to launch title

RealClear Publishing is an imprint of Amplify Publishing, RealClearPolitics, and Gotham Ghostwriters. RealClear Publishing was established with the goal of diversifying the conversation around politics. While traditional publishers only publish books by the political elite, RealClear Publishing works to bring out voices from educated thought leaders and respected individuals. RealClear Publishing authors retain full ownership of their copyright, receive 80% of the profits from sales, and have access to over 17 years of publishing expertise through the Amplify team.

When we started working on The Horseshoe Virus with Bob Worsley, we knew the collaborative style of RealClear Publishing was a perfect fit. Three heads are better than one, so we combined RealClearPolitics’ brand equity as a trusted platform for political news and commentary (and the massive audience they offer), Gotham Ghostwriters’ expert editorial and writing services, and our know-how when it comes to production, distribution, and marketing. The Horseshoe Virus is the product of partnership in action.


Going viral and the media interest that followed
While RealClear Publishing was working behind the scenes to get this book out there, Bob Worsley was getting attention for his well-timed op-ed in AZ Central titled, “A Response to the ‘Latter-day Saints for Trump’s Rally in Mesa, Arizona” in which he called for a return to the values of “truth, respect, honor, competency, freedom, and concern for our fellow man.” He argued that “President Trump is the antithesis of so much the Latter-day Saints community believes.” The letter has gained media attention in the Los Angeles Times, Deseret News, KJZZ, AZ Family, and the Daily Mail.

With Worsley leading the Arizona Republican movement to pull away from Trump, we knew the timing of The Horseshoe Virus had to be just right. With Worsley so prominent, it only made sense that his call to return from far-right extremism would debut on the market in October, right before the November general election.

The strategy paid off. In the election, Arizona went for the Democratic candidate Joe Biden despite being a Republican Party stronghold and a predicted Donald Trump win. Bob Worsley credits that flip in part to the efforts of many good members of the LDS Church and grassroots interest groups like Stand Up Republic, saying they were “a united effort to pull away from Trumpism, anti-immigration feelings, and return to decent, centrist American values.” Worsley’s voice was part of the call for Arizonans to vote for Biden not Trump, and The Horseshoe Virus achieves what a good book should: influence change.





As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics. 


Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

 


Naren Aryal is the co-founder and publisher of Mascot Books and Amplify Publishing. After starting his career as a Washington lawyer, Naren launched Mascot Books in 2003 with the publication of his first book. As an author himself (How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform), Naren appreciates the opportunities and challenges facing storytellers. As a publisher, he’s well-versed in the market factors that determine a project’s ultimate level of success. Naren’s more than fifteen years of publishing experience have made him an expert in the editorial, production, distribution, and marketing arenas. He’s passionate about staying up-to-date on industry technology and trends and is a respected commentator on anything publishing-related.

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