Case Study: How “The Horseshoe Virus” Stoked Anti-Immigration Sentiment

A Political Title Ideally Suited for New RealClear Politics imprint

by Naren Aryal

Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.

 

What is the “Horseshoe Virus”?

The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling rose to prominence in modern politics, and prescribes ways to bring America back from the brink of extremism.

 

Our Goals?

 

RealClear Publishing is an imprint of Amplify Publishing, RealClearPolitics, and Gotham Ghostwriters. RealClear Publishing was established with the goal of diversifying the conversation around politics. While traditional publishers only publish books by the political elite, RealClear Publishing works to bring out voices from educated thought leaders and respected individuals. RealClear Publishing authors retain full ownership of their copyright, receive 80% of the profits from sales, and have access to over 17 years of publishing expertise through the Amplify team.

When we started working on The Horseshoe Virus with Bob Worsley, we knew the collaborative style of RealClear Publishing was a perfect fit. Three heads are better than one, so we combined RealClearPolitics’ brand equity as a trusted platform for political news and commentary (and the massive audience they offer), Gotham Ghostwriters’ expert editorial and writing services, and our know-how when it comes to production, distribution, and marketing. The Horseshoe Virus is the product of partnership in action.

Going Viral and the Media Interest that Followed

While RealClear Publishing was working behind the scenes to get this book out there, Bob Worsley was getting attention for his well-timed op-ed in AZ Central titled, “A Response to the ‘Latter-day Saints for Trump’s Rally in Mesa, Arizona” in which he called for a return to the values of “truth, respect, honor, competency, freedom, and concern for our fellow man.” He argued that “President Trump is the antithesis of so much the Latter-day Saints community believes.” The letter has gained media attention in the Los Angeles Times, Deseret News, KJZZ, AZ Family, and the Daily Mail.

With Worsley leading the Arizona Republican movement to pull away from Trump, we knew the timing of The Horseshoe Virus had to be just right. With Worsley so prominent, it only made sense that his call to return from far-right extremism would debut on the market in October, right before the November general election. Worsley’s voice in American politics has never been louder, and we’re pleased to present The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.



As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics. 


Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

 

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The Big Ideas Coming Your Way in 2020

Thought leaders. Influencers. Disrupters.

How we label them doesn’t matter. It’s the ideas that matter. And our Amplify authors have the kind of big ideas that will change minds, shift perspectives, and—at the very least—make us stop and think this year. (Something we can all agree we need more of.)


Contract to Unite America bookContract to Unite America: Ten Reforms to Reclaim Our Republic
Pre-order now on Amazon, available February 18.
As an independent candidate for U.S. Senate in 2018, Neal Simon witnessed the destructive nature of modern American politics. He experienced firsthand the perverse incentives that push candidates and lawmakers to ideological extremes. He watched as party leaders resisted pragmatic solutions to our nation’s problems. He saw politicians prioritize loyalty to their party bases over progress for the American people.

In this comprehensive analysis of United States politics, Simon shows how degradations in party primaries, campaign finances, and election rules have caused American self-government to collapse into gridlock and divisiveness. However, the American promise is so much greater. As the first U.S. President, George Washington, noted in his famed address, “The basis of our political systems is the right of the people to make and to alter their constitutions of government.”

Capitalizing on personal insight derived from Simon’s political campaign along with extensive research, Contract to Unite America provides specific, practical solutions for an improved government and a better tomorrow.


Invisible Solutions bookInvisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems
Pre-order now on Amazon, available March 3.
Unprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we’ve turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face.

What if your organization had an effective and systematic approach to deal with any problem? To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you’ll see and which will remain hidden.

Stephen M. Shapiro’s compact yet powerful book contains the formulas to reframe any problem multiple ways, using 25 lenses to help you gain different perspectives. With visual examples and guidance, it contains everything you need to master any challenge and will help you discover why we are hardwired to ask ineffective questions; learn to work through those barriers; understand the power and importance of well-defined questions; reframe any problem multiple ways to find the optimal solution; and move from idea-based innovation to question-based innovation that drives higher ROI.

Apply just one of the lenses and you will quickly discover better solutions. Apply all of them and you will be able to solve any problem—in business and in life.


The Conscious Marketer bookThe Conscious Marketer: Inspiring a Deeper and More Conscious Brand Experience
Available in April
The parameters of what constitutes successful marketing are shifting. In today’s increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where The Conscious Marketer comes in.

It’s one thing to be conscious, but it’s something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations.

The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.


Our Future bookOur Future: The Basic Income Plan for Peace, Justice, Liberty, and Personal Dignity
Available in April
Politicians promise to bring us together, seek the center, and reach common ground, yet our government is broken and paralyzed by partisan conflicts. Americans have been in need of a plan to unite the country and renew the vision and values of our founders, and it’s finally here in Our Future.

In this conversational and thought provoking book, basic income expert Steven Shafarman presents a comprehensive history of related ideas—as well as offers a solutions-based compelling vision—with basic income as the key. It’s a concept millions of us currently support, with liberal Democrats endorsing it as a solid floor to replace the tattered social safety net, and conservative Republicans as a way to cut and simplify government. The core of Shafarman’s plan takes the best of both, updating proposals form moderate politicians and leading economists.

Our Future holds the blueprint to successful years ahead, to acting together as We the People and making history.


Pivot & Go bookPivot & Go: The 29 Day Mindset Blueprint to Redefine and Achieve YOUR Success

Releasing in June
Most of us run on an endless string of vague goals, should-haves, and “tomorrows”, with true, empowering change always just out of reach. Most of us feel stuck in a pattern or are unknowingly trapped in our day-to-day routine, without the proper tools to break the mold and live our best lives every single day. David Nurse, a renowned optimization and life coach of more than 100 NBA players and CEOs, knows it doesn’t have to be that way, and a powerful shift in perspective is the answer.

Pivot & Go is a compelling, hands-on blueprint to changing course and leading the life you want to live—today. In this energizing, adventurous, and actionable guide, David outlines a clear 29-day plan; not to living the life, but to living your absolute best life. His key is to make mindful mindset pivots, ones that allow you to shift your perspective by incremental, but profoundly powerful, degrees. Focusing on success, failure, passion, joy, and confidence, Pivot & Go is here to help you find your genuine rhythm—one that will carry you through each chapter of life with the energy and ability to make the most of every day.

Punctuated with stories from his own journey to leading a full and rewarding lifestyle, as well as featuring never-before-told stories of triumph from some of the top NBA athletes in the world, David has delivered a book like none other. Not only will it give you the power to change your life, it will give you the strength to do so. Get ready to banish negative thoughts, live to the max, and become energized and ready to tackle each and every day.

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