Amplify Publishing has an experienced staff of publishing professionals offering expertise across various genres and the industry as a whole.

Naren AryalNaren Aryal

CEO & publisher

As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics. 

Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

Hobbs AllisonHobbs Allison

Vice President, Publishing

With over a decade of publishing experience, Hobbs has collaborated with hundreds of authors to design comprehensive strategy plans that brought powerful ideas to the marketplace. Using Amplify's customized solutions, he works with authors to navigate the complexities of the publishing world, optimize branding and marketing efforts, and pursue distribution channels. Prior to Amplify Publishing, Hobbs was with Greenleaf Book Group.

Ben SimpsonBen Simpson

Senior Acquisitions Editor

As a Senior Acquisitions Editor at Mascot-Amplify, Ben is responsible for communicating with thought leaders and industry experts who may be a strong fit for our executive publishing services. He enjoys reviewing projects that offer a fresh or unique spin on a familiar subject matter. While there are many types of projects that can find success through Amplify's publishing process, he specializes in books that cover a specific niche issue or situation. Ben received his B.A. in Communications with a Concentration in Media Production & Criticism from George Mason University.

Jess CohnJess Cohn

Senior Acquisitions Editor

Jess strongly believes that books have the ability to change peoples' lives. Collaborating with authors on work that inspires and empowers others is exceptionally important to her. She is deeply dedicated to choosing projects that have the potential to make an impact on each and every reader. As an avid bibliophile, Jess loves working on all genres, but specializes in innovative nonfiction for Amplify. She graduated from the University of North Carolina Wilmington with a B.F.A in creative writing and a publishing certificate.

Julia SteffyJulia Steffy

Acquisitions Editor

Julia is an Acquisitions Editor for Amplify and enjoys seeking out new projects that highlight expertise in a variety of subject areas. She believes that the most powerful books are ones by experts in their field, who have the hands-on knowledge and experience to say something powerful. She specializes in developing project ideas alongside potential authors and discovering voices with a unique message to send. Julia graduated Villanova University Phi Beta Kappa with a B.A. in English and a Concentration in Writing and Rhetoric.

Kristin PerryKristin Perry

Vice President, Author Services

Kristin ensures that the transition from manuscript to marketing is strategic and seamless, overseeing a variety of titles across multiple genres for Mascot-Amplify. She is an expert on the industry and marketplace factors that contribute to a title's success. A loyal reader of both fiction and non-fiction, she enjoys working on novels, memoirs, and everything in between. Kristin graduated from the University of Virginia with a BA in English and a BA in Psychology.

Nina SpahnNina Spahn

Director, Production

Prior to moving to the Washington, D.C., area and joining the Mascot-Amplify team, Nina worked in editorial at a New York publishing house. There, she worked on multiple USA Today and New York Times bestsellers spanning a variety of genres. Nina now specializes in a number of narrative nonfiction genres including business, memoir, self-help, topical nonfiction, and essay collections. She graduated from the University of Pittsburgh with a BA in Writing and a BA in Communications, and attended New York University’s Summer Publishing Institute before beginning her career in publishing.

Danny MooreDanny Moore

Director, Creative

Working with Amplify-Mascot since 2004, Danny's contributions include award-winning illustrations, print and web designs, covers, eBook conversions, web games, and app development. He graduated from Auburn University with a BFA in Graphic Design and Illustration.

an imprint of Mascot Books  |  
620 Herndon Parkway #320  |  
Herndon, Virginia 20170

Phone: 703-437-3584  |  
Fax: 703-437-3554  |