business. politics.
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Mascot Books Launches Amplify Publishing, New Imprint Reserved for Game-Changing Nonfiction Titles

Mascot Books Launches Amplify Publishing, New Imprint Reserved for Game-Changing Nonfiction Titles

(Herndon, VA; April 3, 2019) — Mascot Books is proud to announce its latest venture: Amplify Publishing. An imprint focused on bringing elite nonfiction books to market, Amplify will acquire thought-provoking titles touting big ideas across multiple genres, including business, politics, and current affairs. The imprint will balance high-quality content with speed to market, allowing authors to share industry expertise, advance new ideas and opinions, and cement their brand without wasting valuable time in the liminal spaces of traditional publishing. Headquartered just outside of the beltway, Amplify will be uniquely positioned to help authors access the nation’s most critical discourse center: Washington, D.C.

Amplify debuts with the publication of The Age of Intent: Using Artificial Intelligence to Deliver a Superior Customer Experience by P.V. Kannan, the cofounder and chief executive officer of Silicon Valley-based [24]7.ai, a leader in AI-driven customer experience software and services. Slated for release on May 28, 2019, the book shares P.V.’s take on how AI is helping the world’s leading businesses attract and retain customers through personalized, predictive, and effortless customer experience by redefining the way companies interact with consumers.

The imprint will continue its momentum with the publication of the highly anticipated Survival to Thrival: Building the Enterprise Startup: Change or Be Changed by Bob Tinker, co-founder and former CEO of MobileIron, and Tae Hea Nahm, Managing Director and co-founder of Storm Ventures, on July 9, 2019. Combining their experiences as a three-time entrepreneur and long-time venture capitalist with insights from the world’s most innovative entrepreneurs, the second book in the Survival to Thrival series is the leading guide for those on the enterprise startup journey looking to take their company to the next level.

Mascot Books is one of the most trusted hybrid publishers in the industry, a culmination of more than fifteen years of experience acquiring, producing, and promoting books from all genres. And like its parent company, Amplify will bring time-tested publishing experience, in-depth industry knowledge, and an experienced team to the table. For media inquiries, please contact Naren Aryal at naren[at]mascotbooks.com.

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