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Survival to Thrival: Building the Enterprise Startup – The Company Journey (Book 1)

If you are an entrepreneur anywhere on the enterprise startup journey, Survival to Thrival is for you. In the beginning, it is simply about Survival—how not to die? With luck and hard work, it becomes about Thrival—how do we win?

This first book is about the company journey. Building enterprise startups is different. Products take longer. Go-To-Market strategies are more complex. Common wisdom on product market fit is not enough to unlock growth. There is a missing link that we call Go-To-Market Fit. Then, growth happens, and everything changes. The startup suddenly shifts from Survival mode to Thrival mode. Maddeningly, what used to work no longer works for the company and for the people. Becoming a market leader depends on everyone, including the CEO, unlearning the very things that made them successful.

Survival to Thrival is a mind-meld of a three-time entrepreneur, a longtime venture capitalist, and other enterprise entrepreneurs, which demystifies building enterprise startups. Our mission is to help you succeed, to anticipate what is next, and most importantly, to let you know that you are not alone.

ISBN: 978-1-68401-490-3

SKU: 08-343-01

$19.95

Survival to Thrival is the real world of B2B entrepreneurship. Every entrepreneur should read it.”

Neil Patel,
Co-Founder, Crazy Egg; Co-Founder, KissMetrics; King of Online Marketing

“Tinker and Nahm substantively explain B2B entrepreneurship: unlocking growth with Go-To-Market Fit, navigating the change from startup to growing company, and dealing with the inevitable setbacks. Survival to Thrival is practical advice and real-world challenges for anyone starting, scaling, and winning in a B2B technology startup.”

Rob Siegel,
Stanford GSB Professor; Partner, XSeed Capital

“There’s no better ‘how-to’ manual for creating your own enterprise startup. Bob and Tae Hea share practical insights and examples that de-mystify what it takes to succeed, covering everything from culture to equity splits to early sales.”

Aaref Hilaly,
Partner, Sequoia Capital

Survival to Thrival is an analytical yet practical guide to build enterprise startups. I wish I had access to this knowledge when I was a founder.”

Young Sohn,
President & CSO, Samsung Electronics; Chairman of the Board, Harman

“Everyone talks about product-market fit, but just as important for any enterprise startup is Go-To-Market Fit. In defining this construct and outlining a clear playbook, the book does a great service to B2B entrepreneurs and B2B leadership teams everywhere.”

Clara Shih,
CEO & Founder, Hearsay; Board Director, Starbucks

Survival to Thrival is suited for every B2B entrepreneur at varying stages of growth—must read by all!”

Aaron Levie,
CEO & Co-founder, Box