Case Study: How The Horseshoe Virus Created Political Change in Arizona

A Political Title Ideally Suited for New RealClear Politics imprint


Former Arizona state senator Bob Worsley uncovers the surprising beginnings of modern anti-immigration sentiments in his book, The Horseshoe Virus: How the Anti-Immigration Movement Spread from Left-Wing to Right-Wing America.


What is the “Horseshoe Virus”?
The “Horseshoe Virus” is the spread of “toxic, anti-immigration legislative and ideological strategy” from groups within both Democrat and Republican parties, Bob Worsley argues. Worsley focuses on how far-left activists shape far-right policies, reveals how anti-immigration feeling rose to prominence in modern politics, and prescribes ways to bring America back from the brink of extremism.


Our goals?
-Set up for success by partnering with RealClearPolitics and Gotham Ghostwriters and publish under the newly-established RealClear Publishing imprint
-Make waves in the press with Worsley’s activism on immigration policy
-Pick a strategic publication date to capitalize on the 2020 election cycle and move quickly to launch title

RealClear Publishing is an imprint of Amplify Publishing, RealClearPolitics, and Gotham Ghostwriters. RealClear Publishing was established with the goal of diversifying the conversation around politics. While traditional publishers only publish books by the political elite, RealClear Publishing works to bring out voices from educated thought leaders and respected individuals. RealClear Publishing authors retain full ownership of their copyright, receive 80% of the profits from sales, and have access to over 17 years of publishing expertise through the Amplify team.

When we started working on The Horseshoe Virus with Bob Worsley, we knew the collaborative style of RealClear Publishing was a perfect fit. Three heads are better than one, so we combined RealClearPolitics’ brand equity as a trusted platform for political news and commentary (and the massive audience they offer), Gotham Ghostwriters’ expert editorial and writing services, and our know-how when it comes to production, distribution, and marketing. The Horseshoe Virus is the product of partnership in action.


Going viral and the media interest that followed
While RealClear Publishing was working behind the scenes to get this book out there, Bob Worsley was getting attention for his well-timed op-ed in AZ Central titled, “A Response to the ‘Latter-day Saints for Trump’s Rally in Mesa, Arizona” in which he called for a return to the values of “truth, respect, honor, competency, freedom, and concern for our fellow man.” He argued that “President Trump is the antithesis of so much the Latter-day Saints community believes.” The letter has gained media attention in the Los Angeles Times, Deseret News, KJZZ, AZ Family, and the Daily Mail.

With Worsley leading the Arizona Republican movement to pull away from Trump, we knew the timing of The Horseshoe Virus had to be just right. With Worsley so prominent, it only made sense that his call to return from far-right extremism would debut on the market in October, right before the November general election.

The strategy paid off. In the election, Arizona went for the Democratic candidate Joe Biden despite being a Republican Party stronghold and a predicted Donald Trump win. Bob Worsley credits that flip in part to the efforts of many good members of the LDS Church and grassroots interest groups like Stand Up Republic, saying they were “a united effort to pull away from Trumpism, anti-immigration feelings, and return to decent, centrist American values.” Worsley’s voice was part of the call for Arizonans to vote for Biden not Trump, and The Horseshoe Virus achieves what a good book should: influence change.





As the CEO at Amplify Publishing and Mascot Books, Naren Aryal is a recognized publishing industry expert. Naren advises authors, thought leaders, and various organizations on the opportunities and challenges that exist in the evolving publishing world. He’s guided the company’s growth from a single children’s book in 2003 to becoming one of the fastest growing and most respected hybrid publishing companies in the world. Today, Mascot Books publishes hundreds of books a year across all genres, and Amplify Publishing is a leading nonfiction imprint specializing in “big ideas” from some of the most reputable names in business and politics. 


Naren frequently speaks at publishing and business events about the importance of developing compelling content and a robust author platform. He is also the author of How to Sell a Crapload of Books: 10 Secrets of a Killer Author Marketing Platform.

Prior to entering the world of books, Naren worked as a lawyer, advising technology companies in the Washington, D.C. area. He holds a B.S. in Finance from Virginia Tech and Juris Doctor from University of Denver.

 

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Ideas to Bridge the Political Divide

Neal Simon and Steven Shafarman have concrete and actionable ideas on how to bridge the large (and growing) ideological divide in present-day America. They have outlined their ideas in new books recently published by RealClear Publishing, a new joint venture established by Amplify Publishing, Gotham Ghostwriters, and RealClear Politics.

Here’s a taste of what Simon and Shafarman believe will fix a broken and hyper-partisan political system.

Contract to Unite America
Business executive and 2018 candidate for United States Senate Neal Simon recently published Contract to Unite America: 10 Reforms to Reclaim Our Republic, a call to purge our political system of corruption and partisan politics. Simon breaks down ten practical ways in which we can restore trust and bipartisan ideals in our political system—from implementing term limits to putting restrictions on campaign financing. One of Simon’s main positions? Ranked-choice voting.

The Skinny on Ranked-Choice Voting
TIME magazine defines ranked-choice voting (RCV) as a system that “allows voters to rank candidates by preference, meaning they can submit ballots that list not only their first-choice candidate for a position, but also their second, third and so on.” The results? Simon told CSPAN that RCV “has done a lot to give voters more choice; it’s done a lot to encourage civility in elections, and you end up with more people elected who represent more of the country.” In Contract to Unite America, Simon argues that RCV provides third-party candidates with a platform and prevents the two-party system from dominating election cycles, ultimately encouraging candidates from different parties to work across the aisle for the sake of their constituents.

According to some experts, here’s how it would work. Say you have a gerrymandered district that is dominated by either Democratic or Republican representatives. With multimember districts under RCV, these areas could instead see a mix of representatives—Democrats, Republicans, and independents. As Simon explains further in Contract to Unite America, “Congress would end up with more Republicans from blue states like New York and more Democrats from red states like Texas.” Meaning, RCV would not only give Democrats or Republicans a chance to represent a new district, but it would also encourage these representatives to work together to serve their shared constituents. Simon believes this is a win-win for politicians and voters.

Our Future
Political advocate Steven Shafarman has been a vocal proponent of universal basic income for more than thirty years. In his upcoming book, Our Future: The Basic Income Plan for Peace, Justice, Liberty, Democracy, and Personal Dignity (June 16, 2020), Shafarman discusses how the implementation of UBI would not only improve the quality of life for all Americans, but would also be a source of common ground for Democrats and Republicans.

The Skinny on Universal Basic Income
Universal basic income (UBI) is exactly what it sounds like—a fixed, guaranteed income for all US citizens. UBI was once thought to be a fringe idea, but yesterday’s fringe idea has become one of the government’s key tools in stimulating the economy during the COVID-19 crisis, garnering bipartisan support. As Shafarman notes in his TED Talk, “The idea is to set some amount, say $1,000 a month, and provide that to every adult citizen.” Citing our nation’s founding fathers, Shafarman argues, “In order to truly secure our inalienable rights to life, liberty and the pursuit of happiness, basic income is imperative.” But how could this bridge the political divide?

In Our Future, Shafarman notes that funding for UBI could come from cutting government programs that have become superfluous, appealing to the Republican Party, which prefers less government spending. At the same time, UBI would become a government-funded endeavor, appealing to the Democratic Party, which advocates for big government and the social safety net. In Shafarman’s opinion, the long-term effects of UBI have the potential to lead to bipartisan reform, including improved public health and lowered healthcare costs, a surge in job creation, more successful small businesses, and enduring national security. The idea is simple: We the People versus special interests and the status quo. To Shafarman, it’s a no-brainer.


Ranked-choice voting and universal basic income—two big ideas for political diplomacy from even bigger thought leaders. Simon and Shafarman are leading the conversations, and we look forward to hearing what else they have to say during the 2020 election cycle and beyond. And with our partners at RealClearPolitics we’ll continue to provide political experts like them with a platform to share their big ideas.

Interested in learning more about Amplify’s thought leaders? Check out our authors and upcoming releases.

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